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nike.com

May 2021 Traffic Stats

nike delivers innovative products, experiences and services to inspire athletes

Shopping
Sports
Autos & Vehicles
Global Rank256

Worldwide

Country Rank
60

United States

Discover nike.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nike.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

193.8M

Organic Search Traffic

187.2M
+0.5%

Paid Search Traffic

6.5M
+33.6%

Backlinks

49.5M

Web Traffic Statistics

nike.com traffic stats. Organic and paid traffic to nike.com on desktop.

Traffic Share by Device

nike.com traffic share across desktop & mobile web.

Desktop

38.5%

Mobile

61.5%

Traffic by Country

nike.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
25.77%40.6M46.46%53.54%
FRFrance
7.12%11.2M48.87%51.13%
GBUnited Kingdom
6.71%10.6M36.78%63.22%
JPJapan
6.19%9.7M20.56%79.44%
DEGermany
4.63%7.3M43.23%56.77%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nike.com traffic/customer journey: sites users browse before and after visiting the domain

On nike.com, visitors mainly come from Direct (41.22% of traffic), followed by google.com (9.25%). In most cases, after visiting nike.com, users go to okta.com and paypal.com.