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nba.com

May 2021 Traffic Stats

the official site of the national basketball association. follow the action on nba scores, schedules, stats, news, team and player news.

Sports
News
Arts & Entertainment
Global Rank303

Worldwide

Country Rank
43

United States

Discover nba.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nba.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

125.2M

Organic Search Traffic

122.4M
+11.5%

Paid Search Traffic

2.8M
+54.8%

Backlinks

160.1M

Web Traffic Statistics

nba.com traffic stats. Organic and paid traffic to nba.com on desktop.

Traffic Share by Device

nba.com traffic share across desktop & mobile web.

Desktop

54.7%

Mobile

45.3%

Traffic by Country

nba.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
47.69%63.3M55.58%44.42%
CACanada
7.29%9.7M62.99%37.01%
PHPhilippines
6.37%8.5M41.84%58.16%
AUAustralia
3.41%4.5M79.65%20.35%
GBUnited Kingdom
3.07%4.1M79.76%20.24%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nba.com traffic/customer journey: sites users browse before and after visiting the domain

On nba.com, visitors mainly come from Direct (69.01% of traffic), followed by google.com (1.34%). In most cases, after visiting nba.com, users go to smart.com.ph and ticketmaster.com.