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match.com

June 2021 Traffic Stats

match.com is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating or personals site.

Online Communities
People & Society
Arts & Entertainment
Global Rank1021

Worldwide

Country Rank
2585

United States

Discover match.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on match.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

3.6M

Organic Search Traffic

2.8M
-0.9%

Paid Search Traffic

774.9K
+20.6%

Backlinks

7.2M

Web Traffic Statistics

match.com traffic stats. Organic and paid traffic to match.com on desktop.

Traffic Share by Device

match.com traffic share across desktop & mobile web.

Desktop

14.2%

Mobile

85.8%

Traffic by Country

match.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
71.21%34.4M13.64%86.36%
GBUnited Kingdom
12.53%6.1M11.32%88.68%
CACanada
3.82%1.8M15.03%84.97%
SESweden
2.86%1.4M12.47%87.53%
JPJapan
2.44%1.2M26.98%73.02%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

match.com traffic/customer journey: sites users browse before and after visiting the domain

On match.com, visitors mainly come from Direct (90.27% of traffic), followed by google.com (1.33%). In most cases, after visiting match.com, users go to facebook.com and custhelp.com.

Referring Domains

This chart shows match.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to match.com.

Widget scope: Root Domain