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hm.com

May 2021 Traffic Stats

Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

Shopping
Beauty & Fitness
People & Society
Global Rank350

Worldwide

Country Rank
401

United States

Discover hm.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on hm.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

74.0M

Organic Search Traffic

73.8M
+1.3%

Paid Search Traffic

173.4K
-32.1%

Backlinks

39.3M

Web Traffic Statistics

hm.com traffic stats. Organic and paid traffic to hm.com on desktop.

Traffic Share by Device

hm.com traffic share across desktop & mobile web.

Desktop

30.5%

Mobile

69.5%

Traffic by Country

hm.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
11.01%13.5M45.84%54.16%
DEGermany
10.67%13.1M27%73%
GBUnited Kingdom
7.95%9.7M27.83%72.17%
PLPoland
6.3%7.7M32.17%67.83%
FRFrance
5.9%7.2M36.87%63.13%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

hm.com traffic/customer journey: sites users browse before and after visiting the domain

On hm.com, visitors mainly come from google.com (41.59% of traffic), followed by Direct (39.81%). In most cases, after visiting hm.com, users go to cybersource.com and delivery-status.com.