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ancestry.com

June 2021 Traffic Stats

Ancestry® helps you understand your genealogy. A family tree takes you back generations—the world's largest collection of online family history records makes it easy to trace your lineage.

People & Society
Reference
Internet & Telecom
Global Rank808

Worldwide

Country Rank
626

United States

Discover ancestry.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on ancestry.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

9.3M

Organic Search Traffic

9.1M
+4.7%

Paid Search Traffic

222.5K
+2.8%

Backlinks

74.5M

Web Traffic Statistics

ancestry.com traffic stats. Organic and paid traffic to ancestry.com on desktop.

Traffic Share by Device

ancestry.com traffic share across desktop & mobile web.

Desktop

36.1%

Mobile

63.9%

Traffic by Country

ancestry.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
87.85%52.0M36.75%63.25%
GBUnited Kingdom
2.19%1.3M17.4%82.6%
CACanada
1.86%1.1M28.47%71.53%
AUAustralia
1.6%948.7K39.17%60.83%
INIndia
0.87%515.2K12.76%87.24%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

ancestry.com traffic/customer journey: sites users browse before and after visiting the domain

On ancestry.com, visitors mainly come from Direct (67.43% of traffic), followed by newspapers.com (2.44%). In most cases, after visiting ancestry.com, users go to findagrave.com and newspapers.com.

Referring Domains

This chart shows ancestry.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to ancestry.com.

Widget scope: Root Domain