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amazon.com

March 2021 Traffic Stats

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.

Shopping
Business & Industrial
Computers & Electronics
Global Rank7

Worldwide

Country Rank
2

United States

Discover amazon.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on amazon.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

1.7B

Organic Search Traffic

1.6B
+0.1%

Paid Search Traffic

48.4M
-23.4%

Backlinks

9.3B

Web Traffic Statistics

amazon.com traffic stats. Organic and paid traffic to amazon.com on desktop.

Traffic Share by Device

amazon.com traffic share across desktop & mobile web.

Desktop

52%

Mobile

48%

Traffic by Country

amazon.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
79.8%3.2B51.41%48.59%
INIndia
1.8%73.1M44.43%55.57%
CACanada
1.71%69.4M54.47%45.53%
GBUnited Kingdom
1.37%55.6M50.2%49.8%
DEGermany
0.91%36.7M54.96%45.04%

Traffic Sources

No Data

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Traffic Journey

amazon.com traffic/customer journey: sites users browse before and after visiting the domain

On amazon.com, visitors mainly come from Direct (54.74% of traffic), followed by youtube.com (2.17%). In most cases, after visiting amazon.com, users go to primevideo.com and audible.com.