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Technical SEO vs Content Optimization

Engineers vs Marketers - Deep Dive into SEO 2

In our second episode of ‘Engineers vs Marketers’, we are talking about technical SEO vs. content optimization: What does it really take to move the needle?

We share thoughts on where to put your focus: crawling, indexing, page speed, mobile functionalities, and all the joys of technical SEO OR content optimization, keyword focus, and on-page SEO.

The goal of this webinar: Compare two world views and the results they produce.

The analytical, algorithm approach of engineers vs the psychology driven approach of marketers.

In this episode, we are joined by Rebekah Dunne, Jono Alderson and Rad Paluszak.

Rebekah is a Content writer at JellyBean (Birmingham, UK Digital Marketing Agency). When she isn’t writing, she is speaking at well-known SEO conferences such as Brighton SEO, Women in Tech, and Search Leeds.

Jono is a world-leading expert on all things technical SEO. He is a digital strategist, marketing technologist, and full-stack developer and works as a special ops for the well-known SEO tool and education company Yoast.

Rad is a technical SEO expert and international speaker

Our host, Viola Eva, is an SEO with a big heart for content marketing. She is an international speaker and runs her digital agency, Flow SEO.

This is your chance to:

  • Learn from industry experts

  • Understand the depth and nuance of digital marketing

  • Form your own opinion based on the experience and knowledge offered

  • Learn the best tricks to improve your website performance and digital marketing with practical techniques

All levels