Amazon marketing is a bit like a poker game in 2020. You have to put advertising dollars on the table to be in the game and you must pick the right products to bet on. Many changes are underfoot with logistics and merchandising promotions, all in stop-start mode. But advertising is still a major growth driver, and big opportunities will emerge to create value as competitors drop out of the game.
In this webinar, we will look at the state of the art of marketing on Amazon and on some of the main trends shaping the competitive landscape during the current coronavirus crisis and beyond.