A practical guide to a successful content strategy
Voice and text search are similar from a technical perspective, a key phrase is entered via text input or via voice to text, and then the search is carried out.
Where they are fundamentally different is in the additional words used and the additional context that gives, as well as the context which may be available via the location of the (mobile) device.
Due to the way users interact with voice, users ask questions rather than doing keyword searches, users expect answers rather than lists of results.
In order to target these results, there are a number of areas you need to consider in order to succeed.
We will have Brendan with a short presentation:
- Regional research is essential: people ask questions differently in every region,
- Answering the questions of your target audience is a good start to any content strategy,
- Schema to help Google understand your content,
- On-page content - structuring content so it is easy to extract for Featured Snippets.
But wait, there is more!
Voice Search Study: local search factors for voice queries unlocked
Olga with SEMrush Voice Search Study:
SEMrush has compared voice search results between all digital assistants - 3 Google Home devices, Siri, Alexa, and Android phones. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search. We dove deeper into the local voice search results. We checked what pizza place would Google and Siri recommend if we were in the Empire State Building and asked for recommendations using voice.
Find out how algorithms treat local voice search queries, how Google devices and Siri algorithms differ, and what factors they take into account. Join this webinar and discover what to focus on to improve your chances of being featured as the local voice search answer.
Hosted by Kelsey Jones.