6 Strategies for Viral and Evergreen Content
Content marketers understand the power that great content has to pull in an audience and grow a business. But when you’re faced with a blank page and a big goal for the reach of your next content campaign, it can be hard to know where to start. We’ve all read coverage of campaigns that go viral, and many of us have even participated by sharing content that ends up making a huge splash online. But what makes content worth sharing? Are there stable attributes that you can apply to your next campaign? In this session, Nadya Khoja discusses 6 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. You’ll learn: What “Viral” means and why you’re struggling to get your content noticed and shared organically. How to craft content that not only showcases your product, but that also EXCITES your audience. How this framework helped Nadya and her team grow Venngage’s traffic and revenue by over 800% in less than a year
We will have a 15-minute presentation by Nadya, then Ross and Kathrin will join roundtable discussion hosted by Justin. Live public questions are welcome.