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5 Pillars of PPC


Joel will explain 5 fundamental rules that will change the way you approach PPC search. During this brief presentation, he will present 5 pillars which as simple as they may seem, will become the foundation for every strategy you make in PPC search:

  • choosing the right keywords;
  • bidding and budgeting;
  • creating ads and A/B testing;
  • growth;
  • optimizing for maximum profit.

Save February 28 as the date to change the way you look at PPC!

The session is hosted by Craig Campbell.