One of the biggest impacts of social distancing due to the COVID-19 pandemic has been the skyrocketing online activity of consumers and businesses. While brands and digital marketers have taken advantage of this opportunity to grow their presence online, getting the right content across has been equally important, especially since businesses are having to adapt their products or services and operations to survive the crisis. With countries and states closing their borders, hyper-local content has become even more important. In this hyper-local scenario, ensuring that the right content goes across to the right audience has become even more important.
Sabiha Shakil has extensive crisis management experience in her marketing career and will provide some tips on crisis communication to digital content marketers. She will also highlight some trends on the change in consumer behavior due to the pandemic, how businesses have responded to this behavior, and how it has impacted their content strategy and content execution.
Hosted by Andy Crestodina.
Guest experts: Jessica Levenson, Navah Hopkins.