The process of content creation has changed a lot of the years. Gone are the days of creating pages for each keyword you planned to target. In today’s digital ecosystem, the key to SEO success is creating content that answers all potential questions related to the intent of the query. When done correctly, this content can also drive content marketing initiatives further by helping acquire quality links and gaining more visibility through social media.
In this presentation, Jesse McDonald will show attendees how to create content that performs well from both an SEO and content marketing perspective.
Hosted by Casie Gillette.
Guest experts: Melissa Fach, Loren Baker.