5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences
B2B doesn't need to mean "boring to boring" and yet much of business content has earned this reputation. In a marketing world where digital is more important than ever, buyers ignore tone-deaf marketing and expect engaging content from sources they can trust.
The solution? Content co-created with industry experts delivered as interactive experiences. Lee Odden shares how to:
- Choose the best interactive content formats,
- Identify and engage relevant influencer contributors,
- Promote and repurpose influencer content beyond the campaign.
Hosted by Casie Gillette.