This is a companion post to “5 PPC Pitfalls“ following the “How to Beat the Odds in PPC with Competitive Metrics” webinar. Miss it? Catch the recording here, as well as the first chapter of the e-book. Whether you’re the many-hat-wearing business owner of a growing small business, or the head of marketing at a Fortune 500 company, PPC poses many puzzles to be solved.
Jan 20, 2015