Erika Varagouli

global content stregist AT SEMrushI create local and global content marketing strategies here at SEMrush. I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine.

How To Create an Effective Analytics Dashboard (and How Semrush Can Help)

Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.

SEO

May 12, 2021

How To Create Your Own Marketing Funnel

A marketing funnel illustrates the stages of the customer’s journey from brand awareness to purchase. This guide will cover all the basics of how they work and impact business.

Marketing

Apr 28, 2021

How To Do a SWOT Analysis (with Examples)

Many businesses use SWOT analysis to evaluate and improve their business strategy. In this guide, we’ll explore a few SWOT analysis examples that can help you create your own with ease.

Market Research

Apr 20, 2021

How To Create a Competitive Matrix

A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how and when to use competitor matrices in your business strategy.

Market Research

Apr 12, 2021

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