Joel Bondorowsky

Joel Bondorowsky can be described as a true PPC addict. The last thing he does before bed is check his stats, which is also the first thing he does after waking up. It is his love for the job that feeds this addiction. He dabbled with his first small campaigns back in 2000, when PPC was at its infancy. However, it wasn’t until 2010, when he started working at Wix.com, when he got into more extreme PPC. After leaving Wix, Joel started a boutique ad agency called Quality Score where he managed some of the largest PPC campaigns in history. Today, he serves as the SEMrush Academy PPC professor s well as founder of PPCDesigns, a new boutique agency providing tailor made marketing solutions for large, mass market activities.

Weekly Wisdom with Joel Bondorowsky: The Strategy Behind Effective PPC Ad and Sales Copy

This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.

SEO

Jun 25, 2019

Weekly Wisdom with Joel Bondorowsky: How To Choose the Right PPC Channel

To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.

PPC

Mar 12, 2019

Weekly Wisdom with Joel Bondorowsky: How to Set Bids in Google Ads

Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how to deal with flukes and much more.

PPC

Feb 19, 2019

Weekly Wisdom with Joel Bondorowsky: Prevent Ad Keyword Cannibalization in a Few Simple Steps

Want to avoid Keyword Cannibalization in your adds? Joel Bondorowsky explains how to do this in a few simple steps. Learn how to find and extract keyword data, create reports, how to handle negative keywords, and how to manage different keywords for different campaigns.

PPC

Feb 05, 2019

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