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Danny Sánchez-Mola

Danny Mola is the Founder & CEO of Kolau, the only all­-in-­one marketing platform geared towards users with no marketing experience. You can follow Kolau on Twitter and on Facebook.
How AdWords Automated Rules Increased ROI by 250%

Case Study: How AdWords Automated Rules Increased ROI by 250%

“Why is Monday so far away from Friday but Friday is so close to Monday?” proclaims the popular saying. Oh, go figure the reason why! This saying proves that not all days are created equally. This holds just as true for social behavior and for consumer behavior. As much as our mood is different on Monday from what it was on Friday, so is our consumer behavior.
Aug 09, 2016
The Definitive Guide To Outclick the Competition

AdWords Extensions Are No Longer Decorations: The Definitive Guide To Outclick the Competition

Google identifies them as the “I want ­to ­know,” “I want ­to ­go,” “I want­ to ­do,” and “I want­ to ­buy” moments. These describe the moments you search for something on Google — no matter what it is. During one of your recent searches, you may have noticed that the text ads, which used to appear to the right of the search results, are no longer there.
Apr 15, 2016
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