director of sales and strategy AT 180fusionBrad is the Director of Strategy and Enterprise Sales at 180fusion. He focuses on cutting edge digital optimization tactics to support profitable and sustainable growth strategies for online businesses.
It has been over 2 years since Google let us know that securing your website would be a rankings factor yet many sites are still not using https. This article takes a deeper look at how this applies in 2017.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.