Margaret is Chief Marketing Officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, Margaret is known for taking people, products and companies to the next level through creativity, awesome positioning and messaging, coaching and agile processes. She is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies. Prior to Rival IQ, she was Vice President of Product Marketing and Cloud Evangelist for the cloud computing division of Hewlett-Packard. She’s a frequent author and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech and the convergence of technology and business. You can follow her on Twitter @seattledawson.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins? Welcome to the new age of digital marketing.