Author Photo

Marvin Russell

How To Use UTM Tracking Codes in Google Analytics

How To Use UTM Tracking Codes in Google Analytics

A UTM tracking code is a unique URL that redirects to your website or target landing page. It helps you identify which specific ads or links get clicked on or convert the most. Without UTM tracking, your analytics will only track which website your clicks and conversions are coming from. But that‘s not enough. Most marketers have multiple ads on one website, whether they‘re in different places or just rotating.
Mar 07, 2014
Trial Semrush banner

Boost your digital marketing efforts