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PPC Advertising Toolkit
Discover the tools that will help you plan, analyze and improve
your Google Ads campaigns
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AdvertisingResearch
Advertising Research
  • Reveal your main paid search competitors
  • See the keywords they are bidding on
  • Discover examples of their live ads
Display Advertising
  • Gain insights into the audience targeted by your rivals in GDN
  • Monitor your competitors’ GDN campaigns on desktop and mobile
  • Analyze the texts and banners your competitors
    are using
  • Discover the biggest publishers in your niche
DisplayAdvertising
9_PLAResearch
PLA Research
  • Uncover your biggest competitors in Google Shopping
  • Uncover product pricing strategy of your competitors
  • See which keywords trigger their products to show up in Google Shopping results
  • Order custom reports for PLA
CPC Map
  • Get CPC benchmarks for your industry and region
  • Pick the most prospective niches for PPC
  • Analyze historical data and predict the trends
08_AdsBuilder
Ad Builder
  • Gain insights into your competitors' ads
  • Create your own ads in a friendly builder
  • Export keywords and ads into Google Ads-friendly files
Keyword Gap
  • Find keywords targeted by your competitors
    but not you
  • Uncover opportunities to skyrocket your ROI
  • Research keywords in organic results, paid results, and PLA (Google Shopping) campaigns
03_KeywordGap
06_KWMagicTool
Keyword Magic Tool
  • Build a robust keyword list from one seed keyword
  • Discover the most popular related and long-tail keywords
  • Get CPC, volume, competition level estimates in one report
PPC Keyword Tool
  • Design and optimize your Google Ads campaigns
  • Set match types, clean keywords, remove duplicates
  • Save money by removing conflicting keywords
PPC
02_Charts
Charts
  • Benchmark competitors against each other
  • Quickly estimate their PPC spends, keywords and traffic volume
  • Compare up to 5 domains at a time
  • Export your charts to share your research with clients and teammates
Position Tracking
  • Track your visibility in paid search against key competitors
  • Gain insights from SERP feature analysis of Featured snippets, Shopping ads, and more
  • Discover new competitors in your niche
  • Generate PDF reports with ease