View your backlinks' anchors with a new SEMrush report!
February 26, 2015
Anchors are an important part of any link-building strategy, as they help bots understand whether or not a website contains natural links. Do anchors of your incoming links contain relevant texts? Are your backlinks represented by raw URLs?
To answer these questions, try the new SEMrush Anchors report!
Go to SEMrush → Backlinks → Anchors, enter a domain, root domain, or URL, and you will find:
- Anchors (1), which are clickable texts of your backlinks. The “Empty Anchor” message means that a backlink is using a naked URL.
- The number of domains (2) whose backlinks are using a particular anchor text.
- The number of backlinks (3) that include a particular anchor text.
- Dates (4) when the SEMrush crawler first and last noticed a particular anchor.
If you want to see whether or not your anchors contain your brand name or use other targeted keywords, export your (5) Anchors report into an XLS, CSV, or CSV semicolon format, and apply the necessary filters to the Anchor column. Watch out for over-optimized anchors! Google gives out penalties for them!
The Overview report for a domain or URL will show you the top anchors (6). By clicking at the View full report button, you will see a complete list.
You can also pull data on anchors via API.
Updates onAd Builder AdSense Benchmark Tool Advertising Research Agency Growth Kit Agency Partners API Backlink Audit Backlinks Brand Monitoring tool Client Manager Competitive Research Toolkit Content Analyzer Content Ideas Generator Content Marketing Platform Content Marketplace Corporate news CPC Map Display Advertising ImpactHero Integrations Keyword Magic tool Keyword Research Lead Generation tool Link Building tool Listing Management Log File Analyzer Marketing Calendar Market Explorer Mobile Search Analytics My Reports tool Notes On Page SEO Checker Organic Research Organic Traffic Insights Position Tracking tool PPC Keyword Tool Projects Security Sellerly Sensor SEO Content Template SEOquake SEO Writing Assistant Site Audit tool Social Media Ads Social Media Poster Social Media Tracker Topic Research Traffic Analytics tool Traffic Jet User Interface