My Reports on SEMrush allows you to create custom PDFs combining data from multiple areas of the software. In addition to integrating SEMrush data into a report, you are also able to add widgets from Google’s tools to help you make the most accurate and relevant reports possible. To do this, you just need to verify your accounts and drag and drop the proper widgets.
How to add Google Analytics data to a PDF in My Reports
To add Google Analytics data into a custom PDF, simply locate the Google Analytics item in the widget menu, and drag and drop the widget into your report. After dragging the widget, you’ll be asked to verify the property to show data for and then configure the settings of the data widget.
Once your account is connected, simply drag and drop any widget from the Report Builder left menu and select the parameters of data that you want to show. My Reports currently allows for 14 different GA widgets ranging from data such as Overview reports all the way to search referral reports.
Adding Google Search Console and Google My Business data to a PDF
The drag-and-drop process is the same for adding data from Google Search Console or Google My Business to a PDF.
Google Search Console widgets include:
Search Performance Overview (total clicks, impressions, CTR, and average position)
Search Performance Data by Category (queries, pages, countries, or devices)
Search Performance Metrics Chart (to measure clicks, impressions, CTR, or positions)
Google My Business widgets include:
Searches vs. Map Views
Just like with Google Analytics widgets, simply drag and drop any GSC or GMB widget to add it to your report. After you drag the widget into your report, you’ll be asked to choose the Google Account, property and report that you want to add to the report.
Time Period Filters
With all of these Google widgets you are able to specify the time period of your widget (last 30 days, last week, custom, etc). When selecting your time period it's important to note the difference between the “last 7 days” filter vs the “last week” filter.
The last week filter will pull data from either the most recent Monday through Sunday or Sunday through Saturday.
The last 7 days filter actually gathers 7 days of information starting from 10 days from the current date. This is because the API we use to source the data from Google cannot take data from the 3 most recent days.
Please note: the last week and 7 day filters are only for Google Search Console widgets*
So for example, if you are pulling data on the 15th with a “last 7 days filter,” this data will actually be from the 5th to the 11th of the month.
However, if you pull a report on a Sunday and select “last week,” this will gather information on the most recent 7 days.