Position Tracking can import keywords directly from Google Analytics into a Position Tracking campaign so you can track improvements for keywords you want to improve rankings for.
Position Tracking is one of our most popular tools in the Projects section. It allows you to track daily keyword rankings on any device in any location around the world. This tool can provide you with organic or paid keyword data. Campaigns can be centered around a domain and up to 20 competing domains.
For each added competitor, you can measure visibility %, estimated traffic and average position for all of the target keywords. By importing keywords directly from your Google Analytics, you can ensure that SEMrush is gathering data on every single keyword that your website is ranking for on Google.
How to set up Google Analytics and Position Tracking
When you first create your Position Tracking project, you will be given the option to add keywords you wish to analyze. You are given four options to provide keywords:
From SEMrush reports
From a TXT or CSV file
Importing from Google Analytics
By selecting the From GA option, you will then be asked to Connect your Google Analytics account by entering your Google Analytics email and password.
Once you connect your account, you will then be asked to select your data from Google Analytics. After choosing your site data, you will then be asked to select if you want to see your organic or paid keywords to add to your sandbox. Once you make your selection, press the “Add to Sandbox” button to reveal these keywords.
Importing keywords directly from Google Analytics allows you to skip the guesswork and seamlessly track the keywords that your website is already ranking for.