Keyword research is one of the most important steps in the SEO process.
In order to take website traffic away from your competitors, you need to research the search vernacular of your market or niche and look for opportunities your competitors are missing.
With SEMrush’s Keyword Research tools you can comb through our extensive keyword database and find the perfect target keywords that your website should go after.
Reports in this workflow include:
- Keyword Overview
A Keyword Overview can be generated by entering any word or phrase into the SEMrush search bar. This report will tell you the keyword’s volume, CPC, competitive density & difficulty, top ranking pages, and more.
The Keyword Magic Tool makes it easy to uncover millions of related keywords from a single seed keyword entry. You can analyze the related keywords by group (subtopic) and difficulty levels, and export a file with up to one million keywords.There’s also the ability to refresh metrics and stats about your keywords in real-time with the Keyword Analyzer.
The Keyword Difficulty tool calculates how hard it would be for a website to try to rank for a specific keyword through SEO efforts. The score is on a scale from 0-100 and it depends on the strength of the domains that currently occupy the first page for a keyword. Use this metric to gauge which keywords make the most realistic targets for your website to go after.
The Keyword Gap tool compares keyword portfolios of multiple domains side by side, allowing you to spot gaps in you and your competitors’ keyword strategies. This is an excellent way to decide which keywords you should or should not be targeting.
Organic Traffic Insights pairs your Google Analytics and Google Search Console accounts to SEMrush. The connection lets you uncover the “not provided” keywords that Google Analytics can’t identify.
Topic Research is another way to gather related ideas in your research phase. This tool scours the web for the most popular content pieces that are written about a topic that you enter in the search bar. Along with the Keyword Magic Tool, this will help you gather ideas for your website to cover.
PPC Keyword Tool lets you organize and optimize keywords for a Google Ads campaign at the campaign and ad group level. Quickly set negative keywords and export the campaign plan seamlessly to import into Google Ads Editor.
This set of tools will help you find the right keywords quickly and easily.