How will you know how to best position your website if you don’t know how the other sites in your niche market are positioning themselves? Luckily there are tools within SEMrush that can help you solve this problem.
The SEO Competitive Research tools make it easy to analyze your competitors’ keyword profiles and traffic sources.
Reports in this workflow include:
A Domain Overview can be generated by entering any domain name or URL into the SEMrush search bar. This report will show you the domain’s organic and paid search visibility, backlinks, and use of display advertising.
Traffic Analytics will tell you the main sources of a domain’s traffic. You can look into estimates of their direct, search, social, paid, and referral traffic. This gives you a perspective look at the overall sense of a competitor's online strategy.
Organic Research reports allow you to dive deeper into a competitor’s SEO. Here you can analyze the positioning for the keywords they rank for. You can see their recent position changes and top ranking content with these reports.
- Finding Your Organic Competitors
- Identifying Your Competitor's Keyword Positions
- Locating Position Changes
- Seeing Your Competitor's Top Performing Pages
- Studying a Competitor's Subdomains
- Analyzing Keywords Pointing to a Specific URL
Keyword Gap allows you to compare the keyword profiles of multiple domains side by side. This helps you find gaps in content that could represent SEO opportunities for your website.
With Backlink Gap you can compare the backlink profiles of up to five domains. This helps you identify common referring domains in your industry and see the sites that are linking to your competitors but not to you.
Go to the SEO toolkit