Ad Builder allows you to write ad copy and headlines for your PPC campaigns. It makes this process easy by providing you with copies of your competitor’s ads and an interface to use their ads as a base template for writing your own. The ads you write can be uploaded to Google AdWords Editor and be implemented into your campaigns in mere minutes. In addition to text ads, this tool also gives you the ability to research and plan display ads.
- Dynamic keyword insertion
- Tracking templates
- Easy integration with PPC Keyword Tool and Google AdWords Editor
- Research for both PPC text ads and display ads
- Site links, callouts, and structured snippets extensions
Why should you use this tool?
Writing the ad copy and headlines for a campaign can often be a daunting task to start. This tool makes it easier to start writing immediately by providing you with research on the competition and an interface to write ads quickly in the same place.
Ad Builder also integrates with the PPC Keyword Tool so you can write ads for the keyword groups and campaigns you planned there. The PPC Keyword Tool lets you set up keywords and negative keywords into optimized ad groups and campaigns, and the Ad Builder will be able to automatically sync its ads with the campaigns planned in the PPC Keyword Tool.
To get started with that tool, read Configuring the PPC Keyword Tool. If you have an existing Google Ads campaign, you can import it to PPC Keyword Tool and re-structure it with our recommendations. By combining the analysis and functionality of these two tools, it’s easy to create campaigns from scratch and modify existing campaigns to improve your ROI.
The tool can gather data from all our regional and mobile databases, so it works with PPC campaigns at the local, international and mobile level.
In addition to making text ads, you can also design your campaign's display ads in the tool with an easy to use ad-building window. Whether you work in-house or at an agency, the features of Ad Builder will come in handy and help you know that you are planning the perfect advertising campaigns for your website.
Deleting Ad Builder
When you want to delete a specific tool, you will have to delete the whole project. This will remove all of the other campaigns set up in the Project.
So let’s say you want to delete an Ad Builder campaign. When you delete the Project you will also be deleting the Position Tracking campaign, Social Media Tracker, Site Audit or any other tools that are also in that project.
Projects cannot be recovered once they are deleted so it's important to be careful when deleting a project. Only delete a project if you are 100 percent sure because all of your data will be gone forever.