SEMrush Traffic Analytics is a market intelligence and competitive research tool that provides estimations of any website’s desktop and mobile traffic. It can help you spot your rivals' strength and weaknesses, evaluate a new market or niche, and even build a successful media buying strategy.
The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.
If you are interested in Traffic Analytics API, please reach out to an Account Rep at firstname.lastname@example.org or by phone.
Estimates of total website traffic to any domain and its subdomains
Visits, unique visitors, pages/visit, average visit duration, and bounce rate analysis
Geolocation-based web traffic analysis
Top “destination sites” that users visit directly through hyperlinks on the analyzed domain
Historical data back to April 2016
Mobile / desktop traffic
Comparison for up to 5 domains
- Traffic Analytics Overview Report
- Benchmarking and Comparing Multiple Websites
- Traffic Sources Report
- Geographic Distribution Report
- Destination Sites Report
- Subdomains Report
- Traffic Analytics API
- Exporting Traffic Analytics to Google Sheets with API
- How to Benchmark Opportunities for Growth
- How to Build an Effective Media Buying Strategy
- How to Monitor Market Trends
- How to Evaluate a Prospective Partner with SEMrush
- How to Compare Your Competitors' Online Performance
- How to Quickly Overview a Niche
Why should you use this tool?
Traffic Analytics is a tool for uncovering any website’s traffic strategies and successes. It’s broken down into 5 subreports (tabs): Traffic Overview, Traffic Sources, Geographic Distribution, Destination Sites, and Subdomains. The data in these reports offers quick insights and thorough analysis on the competition and market. You can read more on each subreport in the user manual (links at the bottom of this page).
Data Behind Traffic Analytics
Traffic Analytics reports are based on petabytes of clickstream data that comes from multiple proprietary and 3rd party data sources, SEMrush’s proprietary AI and machine learning algorithms and Big Data technologies. The data is accumulated and approximated from the user behavior of over 200 million real internet users, and over a hundred different apps and browser extensions are used to collect it.
As Traffic Analytics data is not obtained from any website’s internal analytics, the numbers you see here might differ from what you see in your Google Analytics or similar trackers you use. However, if you want to analyze only your own website traffic without comparing it with others, we recommend to refer to your own Google Analytics.
All numbers in SEMrush Traffic Analytics are perfectly comparable, meaning you can match two or more websites in the tool and see how their metrics differ from each other in %.
Complete access to Traffic Analytics data is available at $200 per month and can be added to any paid SEMrush subscription - Business, Guru, or Pro.
All paid subscriptions without the Traffic Analytics add-on are able to use the Traffic Analytics Overview report and are able to try out other reports and filters using the 3 sample domains (ebay.com, amazon.com, and searchengineland.com) to see how the reports work.
With a free subscription without the Traffic Analytics add-on you have limited access to the Overview report (free accounts can make 10 total requests/day shared between all SEMrush reports) and all remaining reports can be viewed using our 3 sample domains.
Please note: the Destination Sites report cannot present mobile data at this time.