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Market Explorer Overview Report

Manual

With the Market Explorer Overview , you can quickly analyze any niche audience on the Internet. Here’s how to use it. 

All Market vs. Narrow Focus
Growth Quadrant
Market Overview
     Traffic Generation Strategy
     Domain vs Market: Growth by Sources
     Domain vs Market: Audience
     Audience Interests
     Audience Age & Gender
Relevant Sites

All Market vs. Narrow Focus

Market Explorer gives you the opportunity to view your data and research your market in two different ways. The first way is the All Market view which shows you the broad picture of your market category. This view shows you data based on markets similar to your domain and your categories.

The market in this tool is defined by websites with similarities in multiple parameters such as audience interests, website categories, number of backlinks, common organic keywords and positions on the SERPs. 

However, if you want to narrow down your data into a more focused look, you can use the Narrow Focus view. This view creates a table of your closest direct competitors based on the parameters mentioned above. 

So, domains that have audiences with the most similar interests will be grouped into the Narrow Focus.

Market Explorer Overview Report image 1

Just like the All Market view, you can change the location of your narrow focus. Currently, the default location is the United States but you can change this to any of the countries in this tool’s database. You can also access our historical data by switching the date range.

Growth Quadrant

Growth Quadrant gives you the opportunity to get a competitive landscape of the top industry players. You can filter this graph by either the top 10, top 20 or top 30 domains in the market. You can also filter by country as well.  

You can also filter by time frame, this includes by 6 months, one year, QoQ (quarter over quarter), or YoY (year over year). You will notice that when you change the time frame the Growth Quadrant changes significantly.  

Using this time frame filter can be a great way to benchmark the changes of the landscape in your market over time. 

 Market Explorer Overview Report image 2

 

 

You can exclude a domain from the Quadrant by clicking on the domains’ checkbox to the right of the graph.  

Each of the domains are broken down into the following segments based on their total amount of traffic (X-axis) and growth rate (Y-axis):

Niche players - These sites have a smaller market share relative to the rest and are slowly growing. These tend to be newer companies trying to compete in the market or older ones who are slowly dying out.

Game changers - The traffic volume of these sites is relatively small but the growth rate is much higher than the market average. They could be startups, companies with good investments, or large companies newly entering this market. In any case, you should keep an eye on them.

Leaders - These are websites with a significant traffic volume, all while their traffic continues to grow very fast.

Established players - These are websites that own a significant traffic volume but their growth rate isn't on par with the overall market growth. These are going to be your more established brands in the industry that likely already have name recognition.  

Market Overview

The overview starts with a bar graph showing your competitors in your market. Here you can see the percentage of competitors visits relative to your own traffic.

 

Market Explorer Overview Report image 3

 

To hone in on a specific traffic channel (such as direct traffic, referral traffic, search traffic, etc.) scroll down to the market traffic graph and use the checkboxes above the graph and analyze the trend of each channel’s traffic in this market. 

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You’ll probably notice a large part of the graph before April 2019 is labeled “undefined mobile traffic.” 

The reason for this is because before April 2019 we did not differentiate between mobile and desktop traffic in our traffic analytics database. So, the proportions of mobile traffic displayed for the time period before April 2019 is estimated based on the data that we do have about the current proportions and trends in the industry. 

Traffic Generation Strategy

Next to the share of visits graph you can compare  the analyzed company’s traffic generation strategy with traffic generation strategy typical for the analyzed market in general. It is broken down by direct, referral, search, social and paid traffic.

 

Market Explorer Overview Report image 5

Domain vs Market: Growth by Sources

Compare the growth of the analyzed company website traffic with the market by acquisition channels. This can help you highlight the distribution of marketing budgets and other resources that your competitors are capitalizing on. This data is calculated by percentage so that you can see the percent of traffic from the referral, social, search, etc.

Market Explorer Overview Report image 6

Domain vs Market: Audience

This widget allows to compare the analyzed company’s website audience by gender and age compared with the average market values. Hover over the age or gender chart to see the specific percentages of each.  

Market Explorer Overview Report image 7

Audience Interests

This tells you an idea of the related topics that your audience is interested in. This can be valuable data for planning content campaigns to expand your audience and reach new people with your website. 

This data is accumulated using machine learning and external data sources combined with our own databases. 

 

Market Explorer Overview Report image 8

Audience Age & Gender

These widgets evaluate the average age as well as the percentage of male versus female. Again, these will help you paint a clear picture of your target audience.

 

Market Explorer Overview Report image 9

Did you know? You can use the Social Media Poster tool to boost your Facebook posts and target a specific demographic range (such as age, gender, and interests). 

Relevant Sites

The second tab of this tool is the Relevant Sites list. This breaks down the domains in this market and lets you sort to find the sites with the highest and lowest of the following criteria:

  • Total traffic
  • Direct traffic
  • Referral traffic
  • Search traffic
  • Social traffic
  • Paid traffic
  • Share of visits

This table can be exported with up to 500 rows of data, and if you apply sorting before your export, the exported data will reflect that.

 

Market Explorer Overview Report image 10

 

All Market vs. Narrow Focus

Just like in the main tab, you can set the view to Narrow Focus to hone in on the sites that most closely resemble the queried website.  

You can click on the arrow next to a domain name to jump to their website and check out how their site looks. This is a great place to benchmark your site against the competition and identify where your site’s strengths and weaknesses lie in comparison to the rest of the players in your niche.

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