Traffic Jet is our AI-powered tool, designed to fully automate traffic acquisition and give instant access to hundreds of premium traffic sources including Google Search & Display, Microsoft Advertising, Facebook, Amazon, Instagram, Quora, Reddit and hundreds of other advertising platforms.
- Who can benefit from it, and how?
- Who is it available for?
- How does it work?
- How do I set up a campaign?
- Campaign Management
- Campaign Tracking
Who can benefit from it, and how?
The tool will be extremely helpful for:
- Small and medium businesses – to generate highly convertible leads and increase sales;
- Agencies – to bundle advertising services with current offerings;
- Affiliates – to expand revenue streams.
Who is it available for?
Traffic Jet is available for both free and paid SEMrush subscribers.
How does it work?
- Enter a website URL you want to drive traffic to.
- Choose the goal: awareness or conversions.
- Choose target locations and the budget. When specifying your campaign budget, you get charged for that amount at the end of the setup process.
- Upload creatives or use the “Auto-creative” feature.
- Integrate with Google Analytics and Facebook Ads accounts.
- Pay for your order. Please note that Traffic Jet has a separate payment process, so it's not connected to SEMrush subscription billing.
Your сampaign then enters the testing phase. The engine will use the ready-made ads to test which variations will generate the best traffic. When testing is required, all the traffic you receive at this stage is free.
As soon as the testing phase is over, the engine shuts down all the traffic sources that are not performing well and selects the best-performing ones.
How do I set up a campaign?
Step 1. Campaign info
- Campaign name. First, give your campaign a name.
- Landing Page URL. This is a landing page, or a page to which you want to drive traffic. Prior to the launch, be sure that your site doesn’t fall into any of the prohibited categories.
- UTM Source. You can use the manually created source (traffic_jet) or choose your own.
The UTM source is used to track your campaign data on Google Analytics. You will find the data of the campaign under the acquisitions section (All traffic - Source/Medium).
The UTM must be unique for each campaign, and can contain alphanumeric and underscore values. By virtue of its specificity, Google Analytics ignores the second UTM source. That's why a UTM mark set in the UTM source field rewrites marks specified in a URL (if any). If you need to save your marks, please specify them in the UTM source field.
- Objective. You can set the goal that works best for you. We are offering two of them: ‘Awareness’ and ‘Conversions’.
If you choose ‘Awareness’, your campaign will be optimized for high-quality traffic, longer average session duration, and increased engagement. Such optimization will work really well for low-traffic websites.
If you choose 'Conversions’, your campaign will be optimized for driving high-converting leads and sales. This option is a good fit for websites that are already getting significant traffic.
Your results will vary depending on many factors: the quality of the landing page, marketing message, etc.
Please note: if you select an objective ‘Conversion’ but don’t have any goals set in Google Analytics, we won’t be able to optimize the campaign for conversions and measure them. As a result, the budget will be spent ineffectively.
- Campaign period. Set your campaign dates. Since approval takes 24 to 48 hours, select the date accordingly — at least two days from the current date.
The recommended campaign duration is one month, as our AI engine requires some time for learning.
The learning phase is Traffic Jet’s way of developing and generating the best possible results from your campaign. This stage is crucial for the success of your ad campaign.
- Devices. You can target specific device types (desktop or mobile & tablet).
For example, if your website is not optimized for mobile devices, select ‘Desktop’ and exclude 'Mobile & Tablet'.
- Target locations. You can target up to 4 locations in each campaign. However, we recommend creating different campaigns for different countries. As for targeting options, Traffic Jet goes down to the city level.
Please note, selecting a specific city doesn’t mean that all the traffic will flow from someone literally in the selected place clicking the ad. People are usually using their mobile phones when traveling around by car or metro, so the default option is to find People in, or who show interest in, your targeted locations.
You can pay for each campaign separately and specify a campaign budget by yourself.
Please note: This is not connected to any SEMrush subscription billing, so you'll have a separate payment. To select an appropriate budget, use our Campaign Budget Calculator on the Traffic Jet page.
First, set your goal (‘Awareness’ or ‘Conversions’), an industry category, and the desired number of sessions. In the CPC field, we specify an average value for your industry. You can change it according to your experience.
When you specify your campaign budget, you get charged that amount at the end of the setup process.
We charge you for each visitor that we send to your website (provided that you have connected Google Analytics). Our algorithm automatically determines the amount you will be charged per visit, based on automatic or manual bidding and other factors. However, we will deliver approximately the number of visitors that are mentioned in the calculator.
You can leave your comments here, based on your personal experience. Specify the ad platforms and keywords you consider ineffective and don’t want us to use.
Step 2. Creatives
You can use the ‘Auto-creative’ feature or upload your own creatives.
Using the ‘Auto-creative’ feature, Traffic Jet extracts all the required information (images, text, metadata, keywords, competitors, etc.) from the entered URL. The engine automatically generates thousands of different ad copy combinations.
Unfortunately, it’s impossible to let you check each ad that is generated, so if you have any restrictions please opt for manual upload of creatives. If you choose to upload your own creatives, you can upload image ads in GIF, JPG, and PNG. The maximum number of images is 40. Each image should be under 150KB in size.
In terms of text ads, feel free to upload up to 5 headlines and descriptions. We recommend you upload two or more to let the algorithm create various combinations.
Please note: the automatic generation of creatives is only available for English-language sites. For non-English websites, you will need to upload creatives manually.
Step 3. Integrations
To ensure your campaign's success, please connect your Google Analytics account to the tool.
Why is it so important?
- Traffic Quality: Traffic Jet relies on Google Analytics session data when evaluating your traffic and calibrating itself.
- Easy reporting: with Google Analytics, you’ll be able to send information about the average session duration, bounce rate, and pages per session right to your reporting dashboard.
For Facebook, integration is required for us to place ads on behalf of our clients. Other advertising platforms don't need an official presence to advertise.
The integration process is very simple. Just hit the Connect button and follow the system clues. You will be asked to enter your accounts.
Please note: Make sure your Google Analytics tag is installed on all pages. If you’re not sure, please check it using this Chrome browser plug-in from Google.
Make sure you connect the correct view in Google Analytics, which has "All Website Data", in order to track Traffic Jet’s performance for your campaign.
Step 4. Payment
Here you will be charged the amount stated in Step 1.
Please note: your campaign can be saved to draft at any stage of configuration. You can go back to it later and then make payment.
After payment, your campaign will receive Pending approval status. The approval of a campaign usually takes around 24-48 hours. After approval, the campaign starts running and you will start getting more traffic immediately.
As you receive traffic, the engine collects data to find the best marketing channels for your website. Each channel is evaluated through a series of experiments and measured by the quality of traffic it generates.
After a few days, the engine goes into optimized delivery mode and focuses on delivering high-quality traffic based on the data it has accumulated.
You can see all the necessary information on your campaign in the campaigns list.
Once your campaign starts receiving traffic, you will see lots of data on your dashboard and in your Google Analytics account.
Google Analytics account
Since we use Google Analytics for reporting, we tag our traffic with a unique UTM source (which you can customize), so you can easily see the new traffic in your GA reports. You can view the metrics that reflect traffic quality (Bounce Rate, Session Duration, Pages Ver Visit, Goal Completions) the same way you would when estimating any other marketing channel via source/medium report.
Traffic Jet Dashboard
The first part of your dashboard contains overview statistics of the traffic (visitors) that Traffic Jet brought to your website. An example is below.
This box shows the total number of visits (users) that Traffic Jet delivered to your website so far. This number is pulled from your Google Analytics (they're called "Sessions" in Google Analytics).
This value means that those visits have been verified to have actually landed and engaged with your website.
Please note: multiple instances of ga.js might result in inaccurate data collection, processing, or reporting. You can find more details here.
Pages Per Visit.
This box shows the average number of pages on your website that each visitor checked out. This number is also pulled from your Google Analytics. It's called "Pages Per Session" in case you're checking out GA directly.
Keep in mind that a low Pages per visit number isn't necessarily a poor indicator. This number is an average value across all visits. Some visitors will have higher pages per visit, while some visitors will just check your home page and leave (and sometimes they come back later to check the rest). So, the average tends to go towards the lower side.
Average Session Duration.
This box shows, on average, how much time a visitor spent on your website.
A higher number means users liked your website and stayed longer. A low number might mean several things:
- Your website doesn't have a lot of content or pages (so people consume it and leave quickly);
- Users scanned your website quickly and left (to come back later when they have more time);
- Your users are mostly browsing the website on their mobile phones (usually mobile sessions have shorter session duration than desktop).
According to Google, Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
Please keep in mind that a high bounce rate is not always a negative metric.
If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is a sign to make improvements. On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.
If you selected the ‘Conversion’ objective while creating a campaign, this box will show the total number of conversions Traffic Jet got you.
This number is pulled from your Google Analytics. You probably created a few "Goals" in GA that define what a conversion event is for you (Sign up, Purchase, PDF download, etc.). This box will show you the total of all those conversion events. In GA, this number is known as 'Goal Completions All’.
If you defined multiple Goals, you can see the breakdown per Goal towards the bottom of your dashboard.
This box shows the total number of conversions that were "assisted" by Traffic Jet.
Sometimes, a user comes to your website through Traffic Jet’s ads and they leave without taking any conversion action. They might later come back when they see your Facebook post or they just type your website directly into their browser, and complete the conversion step on this second visit.
When this happens, Google Analytics will count the conversion as an ‘assisted’ conversion, because more than one channel contributed to it.
It's important to keep a note of this number, because it shows that your overall marketing mix is working well and that your paid traffic acquisition is working collaboratively with your other efforts to increase your conversions.
In this box, you will see the locations from which you got traffic. It is based on the target locations you chose when you first created your campaign.
Finally, you will see a box that shows the device split of the traffic you received. If you chose to receive Mobile and Desktop (or either one) you will see how much traffic you got from each.
What is your refund policy?
Refunds cannot be issued for any reason, except fraud activity. In any other cases, you may request to stop the campaign. If you have any unused budget in your account, you may use it to resume your existing campaign or create a new one.
What websites can I promote?
You can promote any website that doesn’t fall into any of the categories listed below.
Strip clubs; erotic cinemas; sex toys; adult magazines; sexual enhancement products; matchmaking sites; models in sexualized poses.
Beer, wine, sake, spirits or hard alcohol; Champagne; fortified wine; non-alcoholic beer; non-alcoholic wine; and non-alcoholic distilled spirits.
Dangerous products or services
Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.
Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Gambling and games
Physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering “poker-for-fun” games; non-casino-based cash game sites.
Bullying or intimidation of an individual or group; racial discrimination; hate group paraphernalia; graphic crime scene or accident images; cruelty to animals; murder; self-harm, extortion or blackmail; sale or trade of endangered species; ads using profane language.
Promotion of political parties or candidates, political issue advocacy.
Enabling dishonest behavior
Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.
What happens if the budget isn’t fully used by the end of the campaign?
Normally this doesn’t happen. However, if the CPC is too low and the ads are delivering slowly we suggest reconsidering the CPC.
If you have more questions, please visit the Traffic Jet FAQ section.