Reviewed is the consumer product reviews division of the USA TODAY Network that believes in objective, unbiased, hands-on testing. Its team of product experts has tested everything from dishwashers to mascaras in their labs in the heart of Cambridge, MA. Reviewed’s mission is to help you buy the best stuff and get the most out of the stuff you already own.
Business Challenge: Regain organic positions after a Google update and grow traffic
After a Google algorithm update in August 2018 severely shook their rankings, Reviewed was looking to increase their organic traffic. As a smaller, yet determined participant in the product review space, Reviewed knew they needed to improve their SEO strategy in order to compete with the larger players in the industry, but they lacked the tools to do so. They needed a platform that could provide the granular data required to grow their SEO standings.
Solution: Data-backed content strategy
In Q4 of 2018, Reviewed created a plan for improving their SEO rankings that involved bringing on new staff and investing in an extensive SEO platform, with SEMrush being the selected tool.
The Keyword Magic Tool became a quick favorite among the Reviewed team when it came to keyword research. This tool is where the process of writing an article began. Being able to assess how difficult it was to rank for a keyword and how many monthly searches a keyword receives helped guide the writers to pick new article topics as well as expand the scope of current pieces of content. The questions section of the Keyword Magic Tool directed writers on what related queries to incorporate into articles. This opened the door for writers to create comprehensive, one-stop-shop content, improving the user experience.
- 84% increase in organic traffic page views since using SEMrush (18-month period).
- 51% increase in the number of search terms Reviewed ranks for since using SEMrush
- The company grew from ranking in the Top 3 for 6,000 keywords to 13,000 keywords since using SEMrush