Whatever we do, we do it with you in mind. And when we say ‘you’ we don’t mean SEO professionals only. SEMrush has a wide range of solutions for those doing competitive research, paid advertising, social media marketing, and content creation too. So, in order to emphasize this variety and help you pave the shortest path to your goals, we have made some changes to our site navigation.

5 Toolkits to Cover the Entire Digital Marketing Workflow

To make our menu more user-friendly and provide you with instant solutions to simplify your routine, we have organized it into several sections that represent different aspects of digital marketing. Now we offer you SEO, Social Media, Advertising, Competitive Research, and Content Marketing toolkits.

New SEMrush Navigation

Once you choose your desired section, you will be redirected to the corresponding landing page.

The New Toolkits Within the SEMrush Suite

Of course, the 25 great tools you have known and loved have not gone anywhere, they are just arranged differently. Here is how.

The SEO Toolkit is designed for search engine optimization specialists and includes all you need to monitor and improve your website’s rankings. It can also help you see if all the pages of your website are working as intended, track your and your competitors’ positions in the SERPs for target keywords on different devices, analyze incoming traffic, examine your backlinks and borrow the best of your rivals’ strategies. You will also be offered practical tips on how to reveal the full potential of your website’s pages in organic search and even get into the Featured Snippet.

Competitive Research Keyword Research Link Building Rank Tracking On Page & Tech SEO
Domain Overview Keyword Overview Backlink Analytics Position Tracking Site Audit
Traffic Analytics Keyword Magic Tool Backlink Audit Sensor SEO Content template
Organic Research Keyword Difficulty Link Building Tool   On Page SEO Checker
Keyword Gap Organic Traffic Insights     Local Business Listings
Backlink Gap        

Competitive Research

Keyword Research

Link Building

Rank Tracking

On Page & Tech SEO

The Competitive Research Toolkit will come in useful when you move on to creating the most ingenious marketing strategy ever.You will be able to discover your main competitors and get all the information about them in a few clicks. Whatever it is you are interested in --your performance in SERPs, main traffic sources, or keyword strategies -- you will have it in the palm of your hand.

Big Picture Organic Search Paid Search Gap Analysis
Domain Overview Organic Research Advertising Research Backlink Gap
Traffic Analytics Backlinks Display Advertising Keyword Gap
Charts   PLA Research  

Big Picture

Organic Search

Paid Search

Gap Analysis

The Social Media Toolkit is the magic wand you may need to schedule and post to major social media channels (Facebook, Twitter, Instagram and LinkedIn) from one place. Creating your own posting schedule and drawing content ideas from your favorite blogs and newsfeeds is a sound way to successfully communicate with your audience in the long term. The toolkit also gives you a unique opportunity not only to track the performance of your posts on Facebook, Twitter, Instagram, LinkedIn, Google+, and Youtube with various metrics, but also to compare the efficiency of your social media content to your competitors’.

The Advertising Toolkit is great for those who work with Google Adwords, Google Display Network, and AdSense on a daily basis. It provides you with everything you need to achieve the highest ROI, from gathering data about your competitors and keyword research, to the creation of actual ads and finding the best places to publish them. The resulting files are AdWords compatible and can be easily transferred to any Google tool you manage your campaigns in.

Competitive Analysis Keyword Research Ads Research and Creation
Domain Overview Keyword Overview Keyword Ads History
Advertising Research Keyword Gap Display Advertising
Charts Keyword Magic Tool Ad Builder
  PPC Keyword Tool PLA Research

Competitive Analysis

Keyword Research

Ads Research and Creation

The Content Marketing Toolkit is a suite for content developers of all levels. You can start with checking the relevance and performance of your existing content or researching popular topics for new posts and articles. If you are already working on your website optimization, we’ll offer you tools that will help you track the influence of Google’s updates on your website’s rankings. Moreover, the toolkit will help you create new content based on the analysis of your successful competitors’ tactics and distribute it through the best channels possible.

Management toolkit contains a set of solutions that will take not only your website but also your own performance to the next level, regardless of your areas of interest. These will allow you to plan, manage and share your marketing campaigns in a few clicks, be notified of all the events that influence your rankings, make your own notes, and create elegant PDF reports easily.

You can gain access to the full set of solutions inside each toolkit in the left-hand menu.

Note: If for some reason you prefer the previous navigation style, you can switch back to it by choosing the ‘All Tools’ option at the bottom of the left-hand menu.

Stay Tuned

And this is just the beginning! We are committed to making your businesses grow, so we will continue to extend our service with new problem-solving tools. Stay with us to discover more features of our full-scale digital marketing suite.

Author Photo
Darina AndronovaI have always been interested in digital marketing, tried lots of tools, done lots of research, and SEMrush gave me a chance to speak out.
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