zh
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

Google NLP API Tool: Optimize Your Content to the Next Level

83
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.

Google NLP API Tool: Optimize Your Content to the Next Level

This post is in English
M Aamir Mursleen
This post is in English
Google NLP API Tool: Optimize Your Content to the Next Level

Editor's note: On October 25, 2019, Google officially announced that US search in English now uses "a neural network-based technique for natural language processing (NLP)" called BERT. Learn more about it here.

How many times has it happened to you when you optimized the article with so-called perfect on-page SEO, but it didn’t move the needle? Many times.

Especially with the niches that demand high-quality content, and you end up hiring the writers who don’t have any specialized knowledge about the niche.

You may have failed because you thought just putting your target keyword in the title, permalink, meta description, and headings would produce guaranteed results. You need a tool that can help you achieve your desired result. There are so many free and paid tools, but who can make a better tool than Google?

In this article, you will learn about a tool that will take your content to the next level for Google and users. Are you ready to learn? Let's get started.

What is the Google NLP API Tool?

Google has created a powerful tool known as Natural Language Processing for enterprises to derive insights from unstructured data using machine learning technology.

Businesses are using the tool to know more about their customers through e-mails, social media, and chats. You might be thinking this tool must be arduous from using Python to executing functions and using the app script API, but it is not. You will find it easy to use.

Moreover, you don't need to pay a huge amount to Google — you can use it for free; you should not underestimate the power of this tool.

The best part? This tool is based on the technology that Google uses in search algorithms. 

Best of Google deep-learning models screenshot

The beauty of this tool is it can give you confidence that the content you have written is truly optimized for the given industry and the niche.

How? Keep reading to learn more about the tool.

Why Is the NLP API Tool Important?

Because:

  • You can apply it practically.

  • It is free; with other tools, you need to pay.

  • It builds confidence in your writing as the tool tells the niche and category.

You might be thinking how is it useful?

Let's look at an example. Suppose you are a newbie writer in the health niche. Your client needs an article on “weight loss tips.” What would you usually do?

You would open the top 5 results, read it, and review the main headings from some websites and perhaps create unique headings that were similar.

Google Results for Weight Loss Tips Keyword

Based on the article above, you would end up writing content that used the following phrases:

  • Drink water

  • Eat eggs

  • Drink Coffee

  • Drink Green Tea

  • Cut back on added sugar

Google will not consider this type of content of high quality, even if you created a piece with more than 2,000 words.

Why?

Because you have given a clear clue to Google that you are not the expert of the niche; they can tell just by looking at the vocabulary level of your content. Plus, what have you said that is different and more informative?

Here is what a doctor who knows about the niche would be discussing:

  • Metabolism

  • Calories

  • Protein

  • Antioxidants 

  • High-calorie ingredients

  • Catechins

  • Low-calorie diets

  • Glucomannan 

  • Type 2 diabetes

Did you get the point?

An expert is more likely to use the terms of the field, and that creates relevance and builds trust with users and Google.

How to Use Google NLP API Tool to Optimize Your Content

So, let's begin.

Step 1: Find the Right Keyword

Finding the right keyword is critical to target for your content; otherwise, you will end up writing content that nobody is searching for in Google.

Why did I say the right keyword?

Because one article can be ranked for more than a thousand keywords. Here you can see with the SEMrush Organic Research Tool that the article in the first position for "Weight Loss Tips" in Google is ranking for more than 1000 keywords. 

Google NLP API Tool: Optimize Your Content to the Next Level. Image 2

When you click Keywords, you get all the keywords for this particular article. (GIF in action)

Google NLP API Tool: Optimize Your Content to the Next Level. Image 3

Now imagine you have targeted the wrong keyword with no search volume; you will end up wasting your time and money.

Make sure you pick the keyword that has the following characteristics:

  • Low KD%: SEMrush provides a robust filter for KD%. KD% means Keyword Difficulty Percentage. In other words, how competitive the keyword is to rank in Google. You can utilize the keywords having low KD%.

  • Good Volume: Pick the keyword that has at least 500 search volume. For some niches, even 100 can do wonders, as it depends on your value of that traffic.

  • Relevant: The keyword should be relevant. If you pick the keyword “iPhone,” you don’t know why the person is searching it for. Maybe he is searching to check the latest news. Maybe he wants to go to the Apple website. Maybe he wants to buy the product. Maybe he needs a case? Always pick the keyword that shows the intent behind the keyword, for example, “buy iPhone x on installments.” It clearly shows the person wants to buy an iPhone X on installment. If you write content on this keyword, you are more likely to get a customer instead of some generic keyword like ‘iPhone”.

If you need a detailed guide on finding the best keyword, you can read this Keyword Research guide by SEMrush.

Step 2: Open the Top Ranking Website

If Google is ranking websites for a given keyword, it means the site deserves to be ranked highly by Google for several good reasons.

It also means they might be providing the highest quality content for a phrase, and have a good number of backlinks. Of course, other ranking factors matter too: site’s age, page speed, mobile-indexing, social signals, etc.

Healthline

Before I tell you the next step, please note  — you will not be opening high-ranking sites to steal their headings and content. We will be doing something completely different.

Open the site that is ranking for the first position in Google and copy the content from top to bottom. Now it is time to make use of Google Machine Learning technology.

Copy the Results

Step 3: Using Google Natural Language API

Go to Google Natural Language, and paste the content that you copied from the ranking number one site and click Analyze.

Natural Language API demo analyse

It divides the content into four categories:

Categoris in Natural Language

  1. Entities: What is an entity? Google defines it as “a thing with distinct and independent existence.” Persons, organizations, number, consumer good, and other entities will be separated and will be stored within the brackets from the whole article.

  2. Sentiment: Sentiment section separates sentences based on sentiments that can be positive and negative. It is useful to check the featured snippet of any given keyword; either Google is ranking positive sentences or negative sentences. Enterprises use this to analyze the customers' reviews from their websites; either they are positive or negative.

  3. Syntax: Syntax is the study of sentences and their structure, and you will find the syntax of each sentence in this section.

  4. Categories: It provides useful information about the category of the content. If you write about weight loss, it will tell your content belongs to the weight loss category. How? Keep reading.

Step 4: Google Sheet Work

Now you need to copy the content from the Google Natural Language Processing API Tool to your Google Spreadsheet. 

You need to select the words that you seem are important in the niche and can help Google to give a clue about the authority of your content. 

GIF using Google Sheet with Natural Language API

If you have no idea of the niche, you can pick the words that have salience more than 0.00.

IMPORTANT NOTE: Make sure the content you are writing shows the same niche that you want to rank for.

Confidence

If Google doesn’t show you the Confidence in your content about the niche you are writing for, you need to change the wording of your content to match the niche with the Confidence niche Google provides.

Sentiment Analysis

You can also make use of Sentiment that shows in three colors: grey, red and green. Green means the emotion is positive, red means the emotion is negative, and grey indicates neutral.

Google score in Google Natural Language API

You should focus on the red and green sentences that may help you to find the perfect sentence or avoid possible problems when creating content.

I have found that red and green convey useful information about the content, but grey indicates the common sentence that everybody knows about.

Step 4: Optimizing Content Based On This Data

This is an essential step that will make or break your content.

You have collected all the important data from the content that is already ranking well in Google. For optimizing, keep the following steps in mind:

1. Intent

The first step, you need to look at the intent of the keyword you are going to optimize for. If you search for a keyword, and Google shows images at the top, it suggests users often want the images.

Google Image Results for Cats

If you search a keyword and you find a list post, perhaps you need to write a much better list post.

Google List Post

You need to look at the Google results, what it is showing, then optimize for the same pattern.

2. Faster Loading

Yes, your website should be loading faster. I am not saying this only because Google has said it’s a ranking factor.

Speed is a ranking factor

Can you give me another reason why speed matters? Because if help you in Pogo Sticking.

What is Pogo Sticking?

When the user visits your blog, go back to another blog and doesn’t revisit you, it could mean your website did not load fast enough or did not meet their needs in most cases. Maybe you didn’t provide the quality content that the users wanted, or maybe they could not see it on on a mobile device.

One way to avoid pogo-sticking it to make sure your website is fast, so users don’t need to visit other websites to get the content they are looking for.

3. Keyword Targeting

Now the vital step comes into play: placing the keyword at the right locations. You need to put your keyword in the title, H1, meta description, body, <meta> tag, image names, and more.

You can take hints from the websites that are already ranking from the given keyword to the top positions with SEMrush On-Page Checker.

Pro Tip:

If your keyword is a long tail, you don’t need to write it in the same order all the time. For example, you have a long tail keyword: “SEO is important for the business.” You can write, “In business, SEO is important.” or “the importance of SEO in business is essential.”

Make sure you don’t keyword stuff. Give your content a natural reading style that makes sense.

4. Using Easy URLs

Remember clean URL structure because it is useful for Google and users as well.

How?

You can share on social media without looking spammy. On some platforms, the users can only see the URL structure with no image.

Tell me which is more friendly to share?

Google NLP API Tool: Optimize Your Content to the Next Level. Image 14

Of course, the first one is more friendly to share with your friends.

5. Alt Tags

 Alt tags are essential for ranking in Google Images. If you own an e-commerce store, naming your images with terms customers will be searching for can help bring quality traffic from Google Images and Google search, which could bring more sales.

Why? Because Google has started to show products in the images. To achieve this, you need to use Product Schema.

Google NLP API Tool: Optimize Your Content to the Next Level. Image 15

Make sure you keep the alt tags of your image descriptive - what is it telling about the image? Don't try to aggressively use keywords in images that has no link with the image.

Pro Tip:

You can find the best alt tags with a Google Image search. If Google is ranking an image, it is ranked for a reason.

Just type your keyword in Google Image>open the website>go to the source code>look for the alt tags for the specific image. 

Alt Tag Source Code Method

6. Be Better Than Competitors

Everybody talks about writing better content than their competitors, but they don’t know what to cover.

Some things to do:

  • Write more words with better clarity and facts the reader can use. 

  • Answer questions related to the topic at hand. What do people want to know? What is the second, third and fourth thing they want to know? Answer the questions.

  • Show more quality images and videos (optimize them).

  • Provide better research data.

  • Make content scannable - every headline should be helpful.

  • Wow visitors with page speed, imagery, and information.

  • Build on-site and off-site backlinks to this page.

7. Use of Images, Videos, and GIFs

Think of your favorite websites? I know they must be using high quality and unique images. People are moving from text to images to videos. The future is video. Videos will account for 82% of all internet traffic by 2022. There are many affordable tools out there to help you create custom videos and images. 

Make sure you are using the imagery that matches your culture and norms. 

8. Internal Linking

Do you know internal linking has the power to improve your keyword ranking? Find out how by reading How to Improve Keyword Rankings with Internal Linking. Wonder why? It is because PageRank flows from one page to another. 

9. Combine the Ingredients

To make any dish, you have to combine everything, and everything must be perfect. One mistake may lead to a terrible tasting food. It is the same scenario with optimization. If you don’t use the Google NLP tool with the latest standard of On-Page, you may not get the results.

The best content is the content that gives a natural sense, not artificial.

Every sentence should provide value to users and Google. If you are writing for the sake of words, and want to write 3000 words with no value, your content is less likely to succeed.

Alternative to Google NLP Tool API

SEMrush has created a great free tool that works the same way Google NLP Tool works called SEMrush Writing Assistant. It also extracts the crucial keywords from your competitors on your given keyword.

SEMrush Content Marketing Platform

Empower Your Content Strategy with Data

Please specify a valid domain, e.g., www.example.com

You can use it with Google Doc and make your content relevant for the given keywords with minimum effort.

SEMRUSH Writing Assistant

It is just the small part of the ad-on, here you can download the whole recommendations.

Download the SEMRUSH report

The best part?

It provides pages report for free that you can use to optimize your content and take it to the next level.

Google NLP API Tool: Optimize Your Content to the Next Level. Image 19

 If you use both tools to optimize your content, you will write brilliant content.

Final Thoughts

Google Natural Language tool is incredibly useful to create content that Google ranks. Because it’s one of the technologies used by Google to rank content for the relevant queries.

Moreover, you will feel more confident in writing any piece of content for Google with the categories section.

Did you like the tool? Let me know in comments below.

M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

M. Aamir Mursleen is the founder of Nafran.com. He is an SEO consultant, a content writer, and a Youtuber. He helps blog owners to find untapped opportunities to grow their blogs and loves reading and writing about SEO.
Share this post
or

Comments

2000
Chris Labbate
Enthusiast

Occasionally takes part in conversations.

"Did you like the tool? Let me know in the comments below...

Thanks for your article Aamir, I enjoyed the read as I think many SEO should be talking about this new NLP Google tool, and I haven't seen too many people tackle the topic. In fact I made a quick introduction video to the API just to get more people talking about it: https://youtu.be/7slyPQSEoB4

Here are some things I would love to discuss with you..

1) How does this tool help rankings, are these entities actually ranking factors or just a better way to classify and categorize the web? I have seen the example you used of taking the top result for any keyword and analyzing the copy, but I think there are better tools for this Cora, POP and Surfer.

2) How does Google know entities? What signals does it use and trust to say, this is an :ORGANIZATION: from what I have seen its mainly from other seed sites like Wikipedia. Is it of any advantage to have Google classify entities correctly in your copy, and how to you optimize for that?

3) Does emotional sentiment count towards rankings? If you have a higher "magnitude/score" could that affect your rankings in a positive/negative way?

4) From the morphology charts, is there any way to gain rankings from having a proper sentence structure, or using some relationship of words? Again, I think there may be better tools, like SEMrush's writing assistant.

I would love to further this conversation with you on the topic.
Newcomer

Either just recently joined or is too shy to say something.

Thanks for the Awesome Sharing.,
Newcomer

Either just recently joined or is too shy to say something.

Thank you!
Newcomer

Either just recently joined or is too shy to say something.

great Piece of content. loved the way you described
thanks
Shahrukh Azhar
Newcomer

Either just recently joined or is too shy to say something.

Thank you Sir, for this great article.
Waleed Ahmad
Newcomer

Either just recently joined or is too shy to say something.

Worth reading. thanks amir bhai you always make things easy for us.
Newcomer

Either just recently joined or is too shy to say something.

Very Welldone Amir. You reveal the hidden feature of Google free tool.. Love that article
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

harmonypharm
Thanks. I thank SEMRUSH otherwise Ahrefs rejected the article :P
Enthusiast

Occasionally takes part in conversations.

Thanks for breaking down the process to get use from the Google NLP tool. At first look the tool is very overwhelming so appreciate the tutorial.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Ryder Meehan
I'm glad you found it useful, Ryder! :)
Newcomer

Either just recently joined or is too shy to say something.

Thank you Sir, for this great article, I learn it many things about this Tool from your Article.
Keep it up the Good Work, :)
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Wajahat Ali Sheikh
Welcome Wajahat. I am glad you loved the article :)
Newcomer

Either just recently joined or is too shy to say something.

Actually, i came to this site to copy your content writing style :D somehow, i started reading it carefully, and thanks to you i learned a lot from it.
it is exactly the answer what i wanted.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

moiz
I am glad it helped you :)
Astha Upadhyay
Expert

Provides valuable insights and adds depth to the conversation.

The moment I read it, I started checking Google's NLP tool. its so wonderful and simple. Never thought such a powerful application will be free. Great application for all content writers and digital marketers. Thank you, Aamir. Great piece of article.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Astha Upadhyay
Welcome, Ashta. :)

I would say because Google created it otherwise it must have a subscription fee of 19$ per month. I always say don't ever underestimate the power of free tools.

We should use the free tools which are great like Google NLP as if we were paying a hefty amount of money to the makers.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

M Aamir Mursleen
Sorry, it's Astha. I am unable to edit my own comment. I hope you wouldn't mind it :)
Chad M. Crabtree
Enthusiast

Occasionally takes part in conversations.

M Aamir Mursleen
Absolutely! Despite how tight-lipped Google is about so many things, at least they provide indispensable tools like this, Analytics, and GSC for free!
Paul Lovell
Master

A veteran community member.

Thanks for sharing Aamir
Great article saved for later reading and bookmarked
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Paul Lovell
I hope you will not forget to read later on :)
Frank
Enthusiast

Occasionally takes part in conversations.

thank you so much for sharing you write every thing in depth and also briefly describe the each step regarding finding good keyword and usage of Semrush in right path thanks for sharing this
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Frank
Welcome, Frank :) Share it with your friends!
Newcomer

Either just recently joined or is too shy to say something.

Thanks a lot man! I was totally unaware of Google NLP API Tool.

Thanks for sharing this informative post.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Inu Etc
Welcome. :)
Newcomer

Either just recently joined or is too shy to say something.

Awesome comes to mind :) Very good structured advice and, no excuse now not to do what it takes to write superior content. Apart from the fact, your competitors will read the same advice, so execution is where it is at.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

G Gad
I am sure your competitors will not read it :D
Jyoti Thapa
Expert

Provides valuable insights and adds depth to the conversation.

A great content and one lovely article. Thank you for sharing.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Jyoti Thapa
Welcome, Jyoti. :)
Shailendra Vijayvergia
Helper

An experienced member who is always happy to help.

Loved the certainty on the question - "How many times has it happened to you when you optimized the article with so-called perfect on-page SEO, but it didn’t move the needle?"

It is a real pain point and takes a lot of time to find out how can we make the page more valuable to rank in the relevant search results and drive trageted traffic.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Shailendra Vijayvergia
Yes, Shailendra :) The first sentence of every post should always touch the heart of the audience :D

Of course, it is not easy to write a great article that addresses every problem that the audience has, and make it appealing to eyes.
Hamza Ali
Pro

Asks great questions and provides brilliant answers.

Very informative and easy to digest. Thanks for breaking it into smaller steps Aamir!
Who else read NLP as neuro-linguistic programming first and thought "woah, skynet is here"? :D
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Hamza Ali
Hhaha, you are right. :)
Newcomer

Either just recently joined or is too shy to say something.

You did a great job bro! Love and respect
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

ibrahim mobeen
Thank you, Ibrahim :)
Newcomer

Either just recently joined or is too shy to say something.

Very nice article. Before i don't know about this tool. Definitely i will try this now. Thanks again for such a valuable info
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Muhammad Usman
Thank you, Usman. Yes, the tool is really helpful if you know its power :) Don't ever underestimate the power of the free tool. :)
Newcomer

Either just recently joined or is too shy to say something.

Thank you for sharing this important blog, this will be very helpful for us and I hope it will be very usable for us.

Thanks
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Chetan Maini
Welcome, Chetan. I am sure this tool will help you :)
Newcomer

Either just recently joined or is too shy to say something.

Sir, I love you. you are the rock. Thanks for sharing such a piece of valuable information and knowledge.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Usman Ch
Thank you, Usman :)
Newcomer

Either just recently joined or is too shy to say something.

Thanks for sharing nice Article Amir bhai
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

amol tolbande
Welcome, Amol :)
Newcomer

Either just recently joined or is too shy to say something.

Super Artcle. Keep writing bro!
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Sami Khan
Thank you, Sami. I will :)
Newcomer

Either just recently joined or is too shy to say something.

This comment was deleted.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Mm
Not a good way to promote mote your site, Boy.

You must write what is important in your site, and it must be relevant to the article where you are commenting :)
Shane Day
Newcomer

Either just recently joined or is too shy to say something.

Thanks for this information, it's looks like a great tool.

I've just spent about an hour fiddling with it and changing the way some of the sentences I copied in were written to see how it affects scores etc.

The Document and Sentence Level Sentiment is interesting and it really makes you think outside of the box.

This also could be the subtle difference between a post sweating it out on page 3 or it making it to the top ranks.

I think my next step will be taking a mid range ranking post, analyse it and make the changes, then monitor the effects of the changes (if there's any or not) over time.

Again thanks, very interesting :)
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Shane Day
I am glad you tested it. Don't forget to share the results with me here, I will be delighted to learn :)
Azad
Newcomer

Either just recently joined or is too shy to say something.

Wow! It's a masterpiece.
Thanks a zillion.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Azad
Thank you, Azad :)
Malik Hamza Bahu
Newcomer

Either just recently joined or is too shy to say something.

Masterpiece Sir :) <3
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Malik Hamza Bahu
Thank you, Mailk :)
Newcomer

Either just recently joined or is too shy to say something.

Excellent
Great content
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Shoaib Khan
Thank you, Shoaib :)
Mohsin Ali
Enthusiast

Occasionally takes part in conversations.

AsSalaam o Alaikum brother M Aamir Mursleen, I really like the way you wrote this article and how deeply and clearly showing instructions. Awesome work. This thing is called returning back to community. You're nice man. I really like your attitude of kindness and you deserve respect. Thanks brother. I also sent you message for a skype session from your website Nafran [dot] com. Let's talk tomorrow. I have a project to discuss with you. Thanks
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Mohsin Ali
Wa-Alaikum-Salaam, thank you for your kind words. Kindly check your inbox, I sent you a message :)
Newcomer

Either just recently joined or is too shy to say something.

Great content and in depth information. Thanks for taking time to share your knowledge.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Ali Farooq
Thank you, Ali :)
James Hobson
Enthusiast

Occasionally takes part in conversations.

Excellent article! You've written one of the rare articles that have true user value because it informs a reader,
- WHAT the new tools do
- WHY using these tools is important
- HOW to use these tools
- HOW it can help your work quality

In short, you know not only what to do but why it matters, and how to do it.

Thank you for the time and effort to produce this article!
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

James Hobson
I agree, James. These four elements are critical to making any post helpful to users and Google.
Hamza Hahsim
Pro

Asks great questions and provides brilliant answers.

It is amazing. Thanks for sharing this amazing piece of content.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Hamza Hahsim
Welcome, Hamza :)
Newcomer

Either just recently joined or is too shy to say something.

Amazing piece of article with very informative content. Thanks for sharing this wonderful guide.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Muhammad Talha
Welcome :)
Newcomer

Either just recently joined or is too shy to say something.

Hat's Off To You Bhaai 😊
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Rizwan sheikh
Thank you :)
Newcomer

Either just recently joined or is too shy to say something.

What Does Google Confidence mean in NLP API Tool?
How much the score is better for ranking and out of?
Reference "If Google doesn’t show you the Confidence in your content about the niche you are writing for, you need to change the wording of your content to match the niche with the Confidence niche Google provides."
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

salman javed
Good question, Salman.

Google measures Confidence by looking at your content and checks the category it belongs to.

Confidence is helpful when it comes to checking your content either it's optimized for the right category or not.

For example, if you are writing on weight loss, Google NLP must show the category of weight loss, as shown in the article.

What if Google NLP doesn't show the Confidence in your desired category?

Then you need to rewrite your content until Google recognizes your content for the right category.

Let me know if you have a question :)
Newcomer

Either just recently joined or is too shy to say something.

M Aamir Mursleen
Thanks for your replay :)
When i put the content in google NLP API Tool [and going in category section] then it show only one category that's good. But it show "confidence 0.96%" That's is good or not?. i'm confusing about it.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

salman javed
Sorry, Salman, for being late. I wrote an answer to your question, I didn't know why it didn't post.

Yes, if the category is the one for that you are writing and want to rank, then you are good to go.
Newcomer

Either just recently joined or is too shy to say something.

Brilliant and very informative article,
Google is testing new technologies everday especially Al/ML to improve their search and provide better answer to their searchers. We, seozers/marketers should know how to produce content that google will love and also help searchers. Getting new insights from your article like what google is using. With the help of NLP, We as a Marketers and seozers will optimize our content in a better way!
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Sheraz tahir
You are right, Sheraz. Google NLP will keep improving and SEOs can use it to refine content that no other tools can provide in the market.
Newcomer

Either just recently joined or is too shy to say something.

Saved the article. Going to read in detail soon.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

usama arbkan
Great. I hope it will help you :)
Newcomer

Either just recently joined or is too shy to say something.

Aamir bai what a great content. let these amazing ideas keep coming! stay blessed.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Azam Ali
Thank you :)
Newcomer

Either just recently joined or is too shy to say something.

Amazingly describe everything good man
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

naveed ahmad
Thank you, Naveed :)
Newcomer

Either just recently joined or is too shy to say something.

Assalamu Alaikum, bhot kushi hoe :D Pakistani ka itnii achi info share kr rhy hyn,
in SH ALLAH ham bhe kabi apna ilam share krn gay :D
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

saifullah khan
Wa-Alaikum-Salaam, thank you for your kind words :)
Newcomer

Either just recently joined or is too shy to say something.

Hi, Aamir
This is indeed a masterpiece and surely it is going to help us a lot. Thank you for this great write-up.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Hamza
Welcome. :)
Newcomer

Either just recently joined or is too shy to say something.

Well written post, and definitely it is New concept for me , that we can use Google NLP tool to optimize our content. Thanks for always giving a unique tips free who so called mentors are not giving even in paid courses. And please also start 9PM tips again, I'm missing it.
Thanks and congratulations for being a semrush Writter.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Raees Ahmad
Thank you so much, Raees Ahmed. Surely, I will start again contributing to Bloggers Funda again.
Zeeshan Yaseen
Newcomer

Either just recently joined or is too shy to say something.

Thanks a lot for the detailed Optimizing Guide. I am following you for quite a while and every time you comes with something unique and beneficial. Google NLP is just new to me and I am definitely gonna try it to optimize my content too.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Zeeshan Yaseen
I hope the Google NLP Tool will help you achieve your goal faster :)
Newcomer

Either just recently joined or is too shy to say something.

Nice post. But you missed a one option. Maxium writer dont show how to write h1 tag properly on wordpress. Because Many people think that, H1 tag means Main titlle.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Rimon Barua
Rimon Barua, many SEO optimized Wordpress themes handle it well. But the best way is to check with inspect element. :)
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Important: GIFs are not working. To make it running, change the extension from webp to gif. (GIF in Action mentioned in the article)

For example, I changed the URL from webp to gif

https://cdn.semrushchina.cn/blog/static/media/eb/6f/eb6f6aa47f435b30b895b35056744a7e/resize/885x406/semrush.gif
Newcomer

Either just recently joined or is too shy to say something.

M Aamir Mursleen
It's working fine on mobile
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Raees Ahmad
Yes, it also works fine on the desktop when clicked on the GIF image.
Newcomer

Either just recently joined or is too shy to say something.

Aamir, Great article. Do you offer SEO consultation?
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Anthony Robinson
Yes, Anthony. I have recently starting to provide my SEO consultation, content writing and SEO auditing services on Nafran.com. Thank you for asking a question.
Newcomer

Either just recently joined or is too shy to say something.

Brilliant and informative article 👍👍
It's clear all my confusion related to blogging related queries.
Thank you, Sir
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Maira Rafiq
Glad to know it helped you. :)
Newcomer

Either just recently joined or is too shy to say something.

Awesome article ....
Breif and to the point .... Keep up the good work .
Thumbs up man
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

M Umer Iqbal
Thank you, Umer :)
Newcomer

Either just recently joined or is too shy to say something.

One the best content optimizing guide, I've ever read. Thank you Amir Sir, Always received a valuable value from your side.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Syed Ehtisham Munir
Thank you so much for your kind words, Syed Ehtisham :)
Newcomer

Either just recently joined or is too shy to say something.

Brilliant .
I have observed one more thing during the last one year is that relevancy is more important than higer DA and backlinks .
I have ranked a longtail keyword on 1st position without any a single backlink and my blog DA is 1.
From my experience Google loves QUALITY Content.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Muhammad Sheeraz
I second you. I have also ranked hundreds of keywords without creating a single backlink. Google NLP will help you further to achieve your goal :)
Newcomer

Either just recently joined or is too shy to say something.

I swear, you're too much bro!
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Najeem Mujeeb
Hahahha! Thank you, Najeem :)
Newcomer

Either just recently joined or is too shy to say something.

Brilliant Article and i think you are the only one explain how to use Google Machine Learning to optimize Article.
Thumbs Up Man <3
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Salman Ahmed
I don' think so. You will find many gems that know a lot about it, but don't share about it :D
Newcomer

Either just recently joined or is too shy to say something.

Awesome
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Shehbaz
Thank you :)

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!