Top 100: The Most Visited Websites in the US

[2021 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [March 2021]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

United States, March 2021

Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

18.24B7.024:3330.07%
2

youtube.com

3.97B3.229:3752%
3

facebook.com

3.71B5.623:0035.22%
4

amazon.com

3.24B7.113:0834.91%
5

wikipedia.org

3.04B2.208:5265.95%
6

yahoo.com

1.82B3.616:5444.45%
7

pornhub.com

1.24B8.515:2222.25%
8

reddit.com

1.23B4.320:0651.66%
9

twitter.com

921.33M3.513:2148.45%
10

ebay.com

885.64M7.112:5232.08%
11

instagram.com

877.22M3.216:2058.55%
12

xvideos.com

781.08M9.218:5024.59%
13

cnn.com

669.56M2.412:1653.82%
14

fandom.com

649.80M3.211:2454.87%
15

zoom.us

581.33M2.313:2750.6%
16

walmart.com

569.85M3.809:2347.99%
17

craigslist.org

552.85M9.211:0722.01%
18

weather.com

516.10M2.504:2636.34%
19
1

espn.com

488.80M3.422:3645.29%
20
1

xnxx.com

488.60M9.719:1923.59%
21

imdb.com

447.20M4.206:3644.42%
22

foxnews.com

416.13M3.215:0047.08%
23

linkedin.com

373.55M2.614:1658.44%
24

microsoft.com

361.07M2.307:0658.41%
25

live.com

351.06M3.706:4426.71%
26

bing.com

347.68M5.919:4636.36%
27

usps.com

335.81M2.608:3051.95%
28

paypal.com

310.72M4.706:2122.67%
29

msn.com

303.34M3.715:2354.16%
30

homedepot.com

299.63M3.709:5747.28%
31

xhamster.com

294.22M9.818:4326.15%
32

indeed.com

293.16M6.010:1632.51%
33

instructure.com

291.49M8.225:5717.63%
34

duckduckgo.com

288.18M6.329:3723.64%
35
1

office.com

279.47M2.212:5460.84%
36
1

etsy.com

274.72M5.112:1844.57%
37

pinterest.com

272.05M2.808:0260.58%
38

nytimes.com

268.62M2.310:2156.41%
39

zillow.com

260.37M5.611:3746.36%
40

quora.com

247.80M2.009:3366.71%
41

twitch.tv

235.01M2.427:4254.78%
42

apple.com

226.63M2.710:5658.54%
43

healthline.com

225.17M1.707:2677.12%
44
1

netflix.com

221.81M2.209:1563.73%
45
1

accuweather.com

221.50M3.104:3932.48%
46

bestbuy.com

218.12M3.609:1744.11%
47

target.com

216.62M2.808:4252.87%
48

att.com

200.36M3.309:5756.78%
49
1

t-mobile.com

193.76M2.413:5958.24%
50
1

ups.com

193.35M3.708:2634.59%
51
1

quizlet.com

179.26M1.706:5976.65%
52
1

stackoverflow.com

178.63M1.305:4583.62%
53
1

lowes.com

173.99M3.909:0645.17%
54
1

yelp.com

173.34M2.704:3848.91%
55

fedex.com

167.81M2.310:4357.38%
56
5

microsoftonline.com

163.38M1.904:0655.42%
57
1

chase.com

159.80M4.307:5823.29%
58
2

wellsfargo.com

156.52M5.907:1519.75%
59

github.com

156.47M3.313:5153.03%
60
3

washingtonpost.com

155.55M2.312:2561.81%
61
3

webmd.com

155.10M1.606:3374.77%
62

realtor.com

152.37M4.210:3948.12%
63

xfinity.com

150.40M4.208:4034.7%
64

intuit.com

149.53M3.511:5333.94%
65

archiveofourown.org

144.22M7.939:0130.43%
66

aol.com

142.81M3.012:4946.76%
67
1

chaturbate.com

138.90M9.120:4238.69%
68
1

bbc.com

138.72M2.410:4158.17%
69
1

bankofamerica.com

138.34M6.308:1120.08%
70
1

cheatsheet.com

137.83M1.407:3377.89%
71

nih.gov

135.08M2.009:3673.82%
72

adobe.com

134.36M2.106:2861.15%
73
1

ca.gov

130.36M6.010:1536.58%
74
1

wayfair.com

129.85M4.010:3049.91%
75
1

usatoday.com

125.11M2.318:3070.24%
76
1

weather.gov

123.06M3.006:5036.3%
77
1

allrecipes.com

121.41M1.909:2368.6%
78
1

capitalone.com

120.48M4.405:5226.23%
79
4

gamepedia.com

118.98M3.514:3153.99%
80

tripadvisor.com

116.57M2.307:3863.87%
81

cnbc.com

114.85M1.813:4567.37%
82
1

samsung.com

111.42M2.908:5450.78%
83
1

fidelity.com

111.02M6.912:0418.43%
84

pch.com

110.84M14.011:4211.58%
85

hulu.com

109.51M2.310:5858.65%
86

businessinsider.com

107.74M1.507:0880.66%
87

dailymail.co.uk

105.20M2.828:3957.69%
88
1

roblox.com

102.41M9.838:1622.75%
89
1

npr.org

102.33M1.310:3883.53%
90
1

onlyfans.com

100.08M3.816:1453.49%
91
1

drudgereport.com

99.95M2.813:3143.92%
92
7

irs.gov

99.95M5.006:0330.41%
93
1

nypost.com

98.70M2.210:0964.39%
94
1

costco.com

97.04M4.908:2137.82%
95

imgur.com

97.04M3.209:2644.93%
96
2

mayoclinic.org

96.26M1.507:5080.28%
97
1

adp.com

95.33M4.508:0221.18%
98

walgreens.com

94.84M4.106:4834.48%
99
2

spankbang.com

94.65M10.414:3928.19%
100
2

salesforce.com

92.70M4.913:4641.33%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

March continues to show the slowing traffic numbers we were already seeing back in February 2021, with even fewer (-1%) surfers to the top 100 most visited sites in the US. Whether it's the reopening of the American economy or the overall digital fatigue, the majority of sites within the list saw a relatively similar downward traffic trend.

With Google as the absolute traffic leader (as usual), even the biggest search engine saw a decline in visitors. The biggest March ‘loser’ was Pornhub, with its 8% decrease in online footfall.

Overall, the top 100 remained almost identical compared to the previous month. The only newcomer was Salesforce - it broke back into the list, gaining 1% more site visitors and replacing IGN, a video game news platform. The CRM brand had lost its position among the 100 most visited US sites back in December 2020.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it flags that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

Discover traffic metrics of any site with Traffic Analytics

Get insights

Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United States, March 2021

The Most Visited Websites - US, Education Category

The Education sector, unlike most, actually had an overall increase in online visitors. The average traffic counts across the top 10 most visited education sites in March spiked by 0.5%. With the academic year coming to an end pretty soon, this upward trend might not stick for much longer.

Only Study (-0.9%), TED (-0.8%), and K12 (-0.2%) countered this pattern, seeing their visitor numbers go down.

Coursera (+3.3%) made the biggest splash, with its March traffic being 6X higher than the market average.

The Most Visited Websites – US, Retail Category

PositionDomainMonthly traffic
1amazon.com3.2B
2ebay.com885.6M
3walmart.com569.8M
4homedepot.com299.6M
5etsy.com274.7M
6apple.com226.6M
7bestbuy.com218.1M
8target.com216.6M
9wayfair.com129.8M
10samsung.com111.4M

The Most Visited Websites – US, Travel Category

PositionDomainMonthly traffic
1yelp.com173.3M
2tripadvisor.com116.6M
3airbnb.com58.6M
4expedia.com58.0M
5southwest.com44.8M
6aa.com41.5M
7booking.com37.8M
8vrbo.com34.2M
9marriott.com30.6M
10delta.com30.1M

The Most Visited Websites – US, Media Category

PositionDomainMonthly traffic
1cnn.com669.6M
2espn.com488.8M
3foxnews.com416.1M
4nytimes.com268.6M
5washingtonpost.com155.5M
6bbc.com138.7M
7cheatsheet.com137.8M
8usatoday.com125.1M
9cnbc.com114.8M
10businessinsider.com107.7M

The Most Visited Websites – US, Fashion Category

PositionDomainMonthly traffic
1macys.com85.3M
2gap.com48.0M
3jcpenney.com45.2M
4nike.com39.3M
5nordstrom.com32.8M
6shein.com27.0M
7rei.com26.8M
8victoriassecret.com24.0M
9academy.com23.8M
10nordstromrack.com20.5M

The Most Visited Websites – US, Teamwork Category

PositionDomainMonthly traffic
1zoom.us581.3M
2office.com279.5M
3slack.com31.9M
4docusign.com26.4M
5cisco.com21.6M
6trello.com16.3M
7zoho.com13.2M
8atlassian.com12.3M
9skype.com11.9M
10asana.com11.5M

The Most Visited Websites – US, Education Category

PositionDomainMonthly traffic
1blackboard.com77.1M
2khanacademy.org29.3M
3udemy.com20.3M
4study.com14.7M
5duolingo.com12.5M
6k12.com11.8M
7coursera.org9.7M
8ted.com8.1M
9brainpop.com6.6M
10edx.org4.9M

The Most Visited Websites – US, Social Networks Category

PositionDomainMonthly traffic
1youtube.com4.0B
2facebook.com3.7B
3reddit.com1.2B
4twitter.com921.3M
5instagram.com877.2M
6linkedin.com373.5M
7pinterest.com272.0M
8imgur.com97.0M
9tiktok.com80.0M
10vimeo.com52.0M

The Most Visited Websites – US, Food Delivery Category

PositionDomainMonthly traffic
1doordash.com51.6M
2dominos.com49.5M
3grubhub.com31.2M
4ubereats.com17.2M
5postmates.com10.7M
6seamless.com5.3M
7beyondmenu.com5.0M
8slicelife.com4.9M
9chuckecheese.com2.0M
10menupages.com1.9M

The Most Visited Websites – US, Streaming Services Category

PositionDomainMonthly traffic
1netflix.com221.8M
2hulu.com109.5M
3disneyplus.com54.8M
4cbs.com29.9M
5nbc.com14.2M
6sling.com13.4M
7vudu.com12.3M
8fubo.tv9.3M
9bitchute.com8.7M
10hbo.com8.2M

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