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The Most Common Internal Link Building Mistakes: A SEMrush Study

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The Most Common Internal Link Building Mistakes: A SEMrush Study

This post is in English
Elena Terenteva
This post is in English
The Most Common Internal Link Building Mistakes: A SEMrush Study

Internal link building can be a goldmine of SEO opportunities that is completely under your control. Do you dig it?

Using Site Audit, an expert SEO analysis tool with 135 technical checks, we have analyzed 150,000 random websites with 175 million pages and 15 billion unique links in total to discover the frequency of internal link issues. Our study shows that a lot of websites do not live up to their potential because of mistakes that are quick and easy to fix.

Understanding the Data Below

To help you understand the data, we created an image for each issue with an explanation, and there are 4 areas to look at:

Severity shows how crucially an issue affects your ranking. It ranges from 1 to 3, with 3 being the most crucial.

Advantage is how much of an edge you can gain by fixing the issue; this metric considers both how common and how critical the issue is, and it ranges from 1 to 3, with 3 being the most opportune.

The percentage of affected websites, pages or links. Due to the scope of the data we have analyzed, these numbers are representative of how badly specific issues affect the internet as a whole.

To illustrate the extent of an issue on a typical website, we have calculated a median. By excluding the highest and lowest values, we get a picture of what you will most probably see on your website if it has the issue.

About the Site Audit tool

SEMrush Site Audit is a powerful SEO tool with 135 checks and a high-speed crawler, which provides you with in-depth information about your website’s health, from surface level issues like duplicate content and broken links to thematic reports for technical issues like HTTPS implementation and the hreflang attributes on an international websites.

The tool has the ability to crawl either the desktop or mobile version of a website and check up to 100,000 pages per audit.

Our Internal Linking report is a part of SEMrush Site Audit and it gives you an in-depth look at all of the internal links for an entire website. You will find all of your internal linking issues, pages with too many or not enough links, pages passing the most internal LinkRank, an overview of crawl depth and internal link distribution.

You can try Site Audit for your website now - just type your domain name into the form below and get information about 11 Internal Links issues.

Get your internal linking report now!

Run a project for your website in SEMrush Site Audit

Please specify a valid domain, e.g., www.example.com

Why is internal link building important for SEO?

If you are reading this, you most likely know what links are, and you know that link building is a big part of SEO. Although, when we say link building, nine times out of ten we are talking about acquiring external links to the website, and not the links on the website itself.

Backlinks are a well-known ranking factor; if a page gets a lot of external links pointing to it, its authority grows, and Google promotes it in the search results. Internal links rarely get the attention they deserve, despite the fact that they play a huge role in a website’s wellbeing — from its crawlability by search engine bots to the ranking authority distribution between a website’s pages.

Before diving into the research, let’s go over some basic terms to make sure that everybody is on the same page.

PageRank is the first Google ranking algorithm that evaluates the number and quality of links to a page to determine its importance and authority. Put simply, the links from important pages add up to the page’s authority, and the links that come from the low-quality non-trusted pages deteriorate the importance of a page. PageRank distribution is a big part of the link building process (see Link Equity).

Crawl budget is the limit to which a search bot will crawl your website. A search engine decides how often and how thoroughly it crawls your website based on how popular and fresh your content is. As crawlers navigate your website through the links, incompetent link building can waste your crawl budget, leaving the important pages of your website unindexed.

Link Equity (link juice) is a term that describes the distribution of SEO value from one page to another through interlinking.

Links can be:

  • Internal – connecting pages and resources of the same domain.
  • External – connecting pages and resources of different domains.
  • Backlinks – Incoming links to a website or web page from another resource.
  • Nofollow links – Nofollow links are links that do not influence the rankings of the linked site. To make a link a nofollow link, add the rel=”nofollow” tag.

The Most Common Internal Link Building Mistakes:

Broken internal links

The first and most obvious crawlability issue occurring with the links is that they don’t work; this can happen because of a malformed URL, or because the page the link is leading to is broken or no longer exists. Broken links affect the flow of link equity throughout your site, which negatively impacts rankings. Broken links signal to Google that the website is of low quality, and it definitely upsets your audience. The percentage of affected links might seem low, but you need to remember that each page can easily have 20-100 links, and even a single broken link can be disruptive.

How to fix internal links

Check if the link’s URL is correct, and change if necessary. If a webpage returns an error, remove the link leading to the error page or, preferably, replace it with a live link. If it is unmanageable, create a redirect from the broken page.

Broken external links

External links pass the authority of your page to the linked website; if the link is broken the resource is wasted. And just as with the internal linking, broken external links negatively affect the quality of a page both in the eyes of Google and your audience.

How to fix internal links

Once again, check if the URL is correct. You can’t change other websites, but ensuring that the links on your site are working properly is your responsibility. So if the page you are linking to returns an error, contact the owner of the website to fix the page, find a functioning page yourself and change the link, or just remove the link.

Too many on-page links

Too many links make your page seem spammy, which will affect rankings. Besides, PageRank is split between the links, so the more links there are, the less SEO value each one passes on. SEMrush Site Audit triggers this issue for pages with over 3000 links, which is absolute overkill for most pages.

How to fix internal links

Use fewer links with more thought as to what is important for your site and your audience; it will help visitors to navigate your site and will lead to a better distribution of link equity.

Redirect chains and loops

Setting up redirects from one page to another can often be of great use, but when done incorrectly it seriously damages user experience and your rankings. If a redirect leads to another redirect, it creates a chain, and sometimes that chain can end up looping on itself. Long redirect chains and endless loops slow down your website and confuse search bots.

How to fix internal links

It is better to link straight to destination pages, but if you need to redirect, do it directly to the final page. Understanding the reason behind redirect issues will help you to identify the patterns and fix them. Usually, problems with redirects pop up when external webpages are involved. For internal pages, chains and loops, for the most part, are caused by the website’s previous migrations.

Temporary redirects

For a user, there is no difference between a temporary 302 redirect and a permanent 301 redirect, but for a search bot, a temporary redirect signals that both new and old pages should be kept indexed as the original page will be restored.

How to fix internal links

As the name 302 redirect suggests, it is a temporary measure for special cases, and it should be removed at some point. If you have a temporary redirect for no good reason, you should change it to a permanent one or to a target page URL.

Permanent redirects

Permanent redirects may seem like a sound final solution; they pass PageRank of the original page while asking search engines to remove it from the index. But any redirect consumes crawl budget, meaning that search bots can stop crawling your website before indexing every important page. Plus, piling up redirects can backfire in the form of chains and loops if in the future you’ll need to use more redirects, for example, to migrate your site.

How to fix internal links

We recommend keeping the number of redirects to a minimum. Review all URLs with a redirect and change them to a target page URL where possible.

Nofollow attributes in outgoing internal links

A nofollow tag is a way of telling search bots not to follow specific links. There are cases when this tag comes in handy, like preventing search bots from following links to registration forms and the like, but for the most part, there is no need to use the nofollow tag for internal links.

How to fix internal links

Review the nofollow links to see if there is a good reason to use the tag, otherwise remove it, as you are just losing your PageRank. While this quote is a bit dated, we have been given no information on updates to the algorithm since this time, PageRank sculpting by Matt Cutts:

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

Nofollow attributes in outgoing external links

You can use the nofollow tag to prevent search bots from going to untrusted sources from your site, for example from spammy comments. A good question here is why do you have these toxic links in the first place?

Google recommends using a nofollow tag on paid links, so they don’t affect the search results.

How to fix internal links

A nofollow tag stops search bots from following a link, but your visitors can still use it, and you are still wasting your PageRank, so it is better to just delete the untrusted links.

Orphaned sitemap pages

An orphaned page is a webpage that has no incoming internal links. Usually, these pages have no valuable content, so there is no reason to ask search engines via your sitemap.xml to crawl them as it is just a waste of crawl budget.

How to fix internal links

Review all orphaned pages in your sitemap. If a page has valuable content and needs to be indexed, find a way to interlink it with other pages of your site. If a page serves a specific need and requires no internal linking, consider whether it needs indexing; otherwise, remove it from your sitemap.

Page Crawl Depth of more than 3 clicks

Crawl depth is the number of clicks required to reach a page from the homepage. The more clicks there are, the less likely crawlers and users are to reach the page. Having important pages more than 3 clicks away from the homepage is bad for SEO and for your visitors.

How to fix internal links

Rearrange your internal link architecture so that the important content can be reached with as few clicks as possible.

Pages with only one incoming internal link

The more incoming internal links a page has, the higher the chance that users and search bots will find it. Also, remember PageRank distribution, a page increases its value in the eyes of search engines if it receives links from high-authority pages of your website.

How to fix internal links

Place more incoming links to the pages with important content, but make sure that the interlinked pages are relevant to each other.

Run the internal linking report

Create a project for your website in SEMrush Site Audit

Please specify a valid domain, e.g., www.example.com

Comments from technical SEO experts

Sean Si, CEO and Founder, SEO Hacker

@seohacker

"Here is a particular experience I'd like to share. A trend I have noticed with blog sites z— especially old blog sites — is that webmasters often forget about their old blog posts. These specific pages become orphaned pages and thus become detrimental to the webmaster's SEO efforts. Auditing an old blog site, or any site for that matter, is an important task for any SEO specialist since this is how we find the pain points of any site. Site improvements can always be made, but having a deeper and more thorough understanding of your site's architecture is often disregarded."

Alexis Sanders Technical SEO Manager, Merkle

@AlexisKSanders

"Internal linking connects pages, an edge within the graph structure that is your site. It is the bridge that search engines traverse when crawling a website. Strong internal linking supports crawl efficiency, something that is increasingly important as sites become larger (and more cumbersome for bots to crawl). There are tools that allow webmasters to visualize their site’s architecture and identify potential areas for improvement. Reviewing crawl-based reports can support your site (and also not being part of the 42.52% of websites with broken internal links)."

Thomas Swisher In-House SEO, Page One Power & Structured SEO

@StructuredSEO

"One of the most common internal linking mistakes I see is not paying attention to site structure and anchor text when creating internal links.

Internal links connect your content and send signals to search engines about the structure of your site and relationships between your content. For this reason, it is very important to pay attention to your most important pages and how you are linking to them.

First, your top content, products, and services should be easy to find by visitors and search engines; this means they will be found in your header navigation and footer to start and readily link to relevant content.

Second, don’t be afraid of your anchor text. Don’t keyword stuff it by any means but don’t be afraid to use your keywords in it. The anchor text should be descriptive and tell search engines as well as visitors what content lies behind the link. Avoid generic terms such as “click here” or call to action buttons.

Internal linking should be designed to help visitors navigate your website and search engines discover your content."

Kristopher Jones CEO and Founder, LSEO.com

@krisjonescom

"Most webmasters don’t recognize the importance of deep linking.

Most of the data seems to suggest that many webmasters do not continually update their website architecture throughout the lifetime of the site. This seems to suggest that webmasters who are not too up to date on SEO do not fully take into account the importance of internal linking strategies to facilitate the flow of authority and metrics throughout their site. Much more importantly, webmasters are preventing opportunities for users to navigate around their site, which would solve issues related to orphaned pages and increase on-site metrics. At LSEO, we always make it a principle to link to multiple internal pages on a landing page and deep link to pages that are valuable to our content strategy."

Thomas Cubel Freelance SEO consultant

@thomascubel

"In this study and also in my audits, there are often many problems around redirects and broken links, and this has a significant impact on the visibility of my clients. For example, a problem that is not often understood is the problem of “redirection links”. Making a redirection can be useful to redirect an old URL to a new one, but on the one hand, making a redirection causes a loss of the PageRank, and on the other hand, if the webmaster does not update the old links on the site, any crawler can see redirects to the site. For Google, it’s a major problem; it will loop and constantly rotate between the page code 200 and the old page now in 301. It’s like the problem of redirecting HTTP to HTTPS. We need to update all HTTP links.

Regularly, I see parasite pages in the index just because of these redirect links. And here, we can see in the study that many sites have redirects (74.87% for permanent redirects). It’s not good. The redirect must be behind the site, not on the front. And that’s not to mention chains or temporary redirects that confuse the bots even more and do not pass the PageRank well.

Also, what has a fairly important impact for my clients, and which also emerges in this study, is that with the broken links, both external and internal, you lose PageRank. A page necessarily starts with a PageRank of 1 before the first iteration of the bot. If you have broken internal and external links, it does not send, and it does not receive, you no longer participate in this virtuous circle that distributes the PageRank, and the site may run out of steam over time. And that's not to mention backlinks that point to 404, for example, which is very common. When I see that 42.52% of sites are affected, I really wonder why people do not monitor errors!"

Daniel Imamura CEO and Co-Founder of Consultoria Digital

@blogdoimamura

"One piece of data that caught my attention was that 88.78% of sites have pages with only one internal link. Among the strategies we adopt at Consultoria Digital, internal linking is certainly one of the most used, and through these internal links, we are able to show the Google algorithm which pages are most relevant within the site’s architecture. Another positive aspect of this strategy is its ease of implementation and the great results that it brings to us."

Andy Drinkwater Freelance SEO Consultant

@iqseo

"There are so many benefits to adding less links to a page. In most cases, there is never a need to add more than 1 to each internal page (yes, there are always exceptions - like ‘contact’ pages) but by reducing this number, you trim down the complexity of the page for both Google and visitors.

When you look at your page, think about doing some testing to see what links are actually being clicked on. Most of the footer links, for example, are very rarely clicked, so how can these be cut down?

Footer links are a huge drain on page strength, and by cutting back on these, you reduce unnecessary signals to other internal pages leaving you with a bit more ‘strength’ for the internal links that do matter.

External links serve a very different purpose to internal links yet are still very important for your site. Google does look at these links are a vote for the site that you are linking to (unless you add a nofollow attribute), but they also serve other purposes.

If you are citing some research, adding a link to this source can help add credibility to your article. If you are talking about a product or service, don’t leave visitors to go off and have to search for it themselves, help them by adding a link.

There is a fear amongst site owners that by adding links to other sites will result in you losing traffic, but the numbers that might follow a link will be small, and as long as you remember to open the link in a new window, your site is still also open.

External links are also expected by Google. This doesn’t mean that you have to add links to every page (that might look unnatural), but where it is called for, adding a link helps Google to see that your page is more genuine and less about keeping all the page rank yourself."

Get your internal linking report now!

Run a project for your website in SEMrush Site Audit

Please specify a valid domain, e.g., www.example.com

Elena Terenteva
SEMrush

SEMrush employee.

Elena Terenteva, Product Marketing Manager at SEMrush. Elena has eight years public relations and journalism experience, working as a broadcasting journalist, PR/Content manager for IT and finance companies.
Bookworm, poker player, good swimmer.
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Comments

2000
Paul Lovell
Pro

Asks great questions and provides brilliant answers.

Thanks for sharing this the other type of internal linking error i keep seeing is urls with utm parameters, John muller also brought this up recently but the other issue it brings is in analytics as you are diluting your campaign metrics as i'm sure the website owners were meant to place the utm parameters externally in the campaign they are running
Elena Terenteva
SEMrush

SEMrush employee.

Paul Lovell
Hi Paul! Thanks for pointing this out. Mail rule - "keep it as simple as possible" as usual
adil
Enthusiast

Occasionally takes part in conversations.

Thank you so much for sharing such a useful article.
After reading the Post came to know that I am going the same mistakes.
Elena Terenteva
SEMrush

SEMrush employee.

adil
Hi Adil! Very glad we could help you!
John Rampton
Pro

Asks great questions and provides brilliant answers.

There's a lot here that can help improve results from internal linking efforts.
Elena Terenteva
SEMrush

SEMrush employee.

John Rampton
Hi John! Thanks!
Ivana Kinsley
Helper

An experienced member who is always happy to help.

Thank you #ElenaTerenteva sharing this vital issue. Site interlinking was a more important issue for site owners. As a new site owner, we can't understand which is better standard rules of interlinking and how many links in a single page. I hope we remove most of the hesitation and unnecessary tension after study your content.
Elena Terenteva
SEMrush

SEMrush employee.

Ivana Kinsley
Hi Ivana! Thank you so much for your feedback. You are welcome to share your experience on our blog later.
Philip Verghese ‘Ariel‘
Enthusiast

Occasionally takes part in conversations.

Hi Elena,
Great share!
Internal linking plays a good role in SEO.
Yes it's should be natural and should be relevant to the subject and Should be useful the the readers.
I cold pick a lot of unknown tips in relation to the subject.
Thanks Elena for this wonderful share, I re-tweeted it and will make mention of this in one of my upcoming posts.
Keep sharing.
@pvariel
Elena Terenteva
SEMrush

SEMrush employee.

Philip Verghese ‘Ariel‘
Hi Philip! Thanks a lot for spreading the word!
Helper

An experienced member who is always happy to help.

I have seen and talked with many SEOs and Webmaster about how many links can place on a single page, especially for eCommerce sites including product / item and category pages, and I found that not more than 100 links can be place on a single page including external links like shopper-approved, trust-pilot and other reviews site a like. My question if that external link not works after few times than what need to do and other question is if the product is out of stock on the store than what is the best solution for that?
Can anyone help please?
Christoffer Sorensen
Enthusiast

Occasionally takes part in conversations.

Another good read, and very interesting stats. Gotta love it! Thanks!
Newcomer

Either just recently joined or is too shy to say something.

Hello. I am new to SEO and trying to soak it all up as quickly as possible.
I found the article to be informative and very helpful because of the
specific recommendations. Please correct me if I'm wrong, but the comments by Andy Drinkwater
about internal links seem completely at odds with the other advice in the article. For example, he says
"In most cases, there is never a need to add more than 1 to each internal page."
I'm left quite confused and hope you can help. Thanks!
Enthusiast

Occasionally takes part in conversations.

This data is great and a perfect list to check my website. Greetings Martin.
Mohammad Shahpari
Enthusiast

Occasionally takes part in conversations.

Thanks Elena.
Enthusiast

Occasionally takes part in conversations.

Nice Article :) but no new news for our SEO
Enthusiast

Occasionally takes part in conversations.

"Having important pages more than 3 clicks away from the homepage is bad for SEO and for your visitors."
Is it really bad to have 4 clicks or more ?
Nicki Loader
Enthusiast

Occasionally takes part in conversations.

Andy mentions footer links draining page strength but what about menu and navigation links? A large site will likely have lots of these so would including repeated links in page content be even more draining? That goes against the importance of internal links theory though. Quandary innit?
Leland McFarland
Enthusiast

Occasionally takes part in conversations.

Sean's point was tantalizing. I hope you will write more about fixes to site architecture using internal linking. "How" to do internal linking effectively is an important question.
Enthusiast

Occasionally takes part in conversations.

Thanks for this great post.Am currently using the how to fix issues on my client website, and I must say am enjoying it
Enthusiast

Occasionally takes part in conversations.

Thanks for this excellent piece! it's really useful that you included severity/advantage. Helps to prioritise SEO tasks :)
Elena Terenteva
SEMrush

SEMrush employee.

David Sorauer
Thank you, David!
Pro

Asks great questions and provides brilliant answers.

It is great that you have not only listed out the problems but their solutions as well. However, Elena, how many on-page links do you think a blog should have? We cannot just simply put 10 to 15 links in a 1500 words blog (even if they are relevant)?
Elena Terenteva
SEMrush

SEMrush employee.

Sahil Kakkar
Hi Sahil! Thank you for your question! Nikola Roza posted the answer to this question n comments below - I'll just repost it: "There is no magic number. You simply link to all broadly related article that are also useful to the visitor. Or you follow a tight system, where you only link to articles that are thematically/topically close to the article you're on. That is common when you're creating topical silos on your website."
Enthusiast

Occasionally takes part in conversations.

Really usefull. also an internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination and alpulla.
Saad
Enthusiast

Occasionally takes part in conversations.

I don't follow one thing.

I thought that giving away "Do" follow links gives away a portion of your page rank, hence, one should use the nofollow links to prevent this, however, in this article, it seems like that the "No" follow links are not recommended.

Can you please explain it a bit more?

Thank you.
Elena Terenteva
SEMrush

SEMrush employee.

Saad
Hi Saad! You are right - nofollow prevents the page rank flow. And it's a big deal with external links, but within your own website - let page rank to flow unhindered. Another quote from Matt Cutts:
“So if it’s a link from one page on your site to another page on your site, you want that featuring to flow, you want Googlebot to be able to find that page. So almost every link within your site, that is a link going from one page on your site to another page on your site, I would make sure the PageRank does flow which would mean leaving off the nofollow.”
Dana
Enthusiast

Occasionally takes part in conversations.

Does it count if at the bottom of each post I have "related articles"? Does that count as internal linking? (depending on the post I also link within the post itself sometimes)
Elena Terenteva
SEMrush

SEMrush employee.

Dana
Hi Dana! Sure, for Google bots it's an internal link as well as link within the post - no difference.
Newcomer

Either just recently joined or is too shy to say something.

Elena Terenteva
Does the use of a "related post plugin" hurt or help with interlinking? I use one and sometimes the article it links to is not really related. Do the bits follow these links too?
Newcomer

Either just recently joined or is too shy to say something.

Elena Terenteva
No Elena, almost related posts only read as a script, better link manually in content
Jonathan Björkskog
Enthusiast

Occasionally takes part in conversations.

Great post!
Another common internal linking fail is having sitewide (menu) links to only "fluff" -pages like "about us", "vision/mission", "privacy policy" and pages which never really acts as landing pages for good keywords. And then all links to good content is hidden away at least one click further down than all these.
Great site structure and menu structure should also help spreading sitewide link power to the pages for the most important keywords I think.
Elena Terenteva
SEMrush

SEMrush employee.

Jonathan Björkskog
Thank you, Jonathan! I totally agree that everything related to the website structure is important and it's deserve twice more attention from any SEO specialist because it's 100% within SEO's zone of influence.
Newcomer

Either just recently joined or is too shy to say something.

your post too good and it is really awesome, thanks
Elena Terenteva
SEMrush

SEMrush employee.

Oliva Wilson
Thank you so much, Oliva!
Ricci M.
Pro

Asks great questions and provides brilliant answers.

This is a really useful breakdown of internal linking aspects and their impact. Thanks Elena
Elena Terenteva
SEMrush

SEMrush employee.

Ricci M.
Thank you! Appreciate it !
Ivana Kinsley
Helper

An experienced member who is always happy to help.

Thanks for the discussion about Noffolow backlink, Internal and external backlink process. And also thanks for the problem fixing the issue. Can you tell me how many internal backlinks create for per post or page? I mean What is the standard internal backlink ration for per post or page?
Editors' Pick
Nikola Roza
Expert

Provides valuable insights and adds depth to the conversation.

Ivana Kinsley
Editors' Pick
Hey Ivana, there is no magic number. You simply link to all broadly related article that are also useful to the visitor. Or you follow a tight system, where you only link to articles that are thematically/topically close to the article you're on. That is common when you're creating topical silos on your website.
Hope this helps,
Nikola Roza
Enthusiast

Occasionally takes part in conversations.

Great article. I will certainly apply them on my site.
Kelechi Ibe
Pro

Asks great questions and provides brilliant answers.

Two words, Topic Clusters :)
Isabella Miller
Enthusiast

Occasionally takes part in conversations.

nice detail. how can i rebuild my external broken links
Andy Drinkwater
Helper

An experienced member who is always happy to help.

Great article guys, and then you for inviting me to collaborate. I am sure lots of people will get some real benefit from this :)
neetha_qb
Enthusiast

Occasionally takes part in conversations.

Andy Drinkwater
yes, its really beneficial one..waiting for more informative ones in future.
neetha_qb
Enthusiast

Occasionally takes part in conversations.

Great article. In SEO how to get the external link for other websites?
C. Alex Velazquez
Expert

Provides valuable insights and adds depth to the conversation.

Awesome sauce guide on internal linking and more! We use a classic, blog-feeds-topical-silo structure where specific blog posts that are hyper relevant to a certain page's content then link to that page, or similar topical pages in its silo. This method still works, as it takes us very little time to see bumps in rank on the pages being linked to, and we see keyword changes monthly, as we add internal links that have different anchors. Great piece! Love it!
Elena Terenteva
SEMrush

SEMrush employee.

C. Alex Velazquez
Thank you, Alex! If you want to share your experience we'll be happy to see a post from you on our blog (linked to this article, of course :)
C. Alex Velazquez
Expert

Provides valuable insights and adds depth to the conversation.

Elena Terenteva
I might just take you up on that at some point... ;) You always have the best articles!
Andy Drinkwater
Helper

An experienced member who is always happy to help.

C. Alex Velazquez
"...and we see keyword changes monthly, as we add internal links that have different anchors"

This is what I also love about internal linking. When done right, the results can be nothing short of amazing. Great to hear other positive stories :)
neetha_qb
Enthusiast

Occasionally takes part in conversations.

C. Alex Velazquez
Hello Alex, I have a doubt that, In order to increase external linking, we need a blog or article submitted by ourselves so that we can link it to others content which is relevant to us right?? Is there any other way to get an external link to our website other than this?? please do reply
Nikola Roza
Expert

Provides valuable insights and adds depth to the conversation.

Hey Elena,
Great guide on internal linking and it's common pitfalls. I think the problem is that these links are not called "backlinks".

If they were, even if preceded with the word "internal" there'd be much more care about internal linking and the web would be a nicer, better place for us all:)
Oh, and we would all live happily ever after:)
Seriously though, I think good internal link usage is the easiest way to get a big advantage over sites that are trying to catch up to you in a certain SERP's;

and to to get ahead of site that are currently beating you, but are doing a lackluster interlinking job.
Little detail's- that's the SEO of today...

Says I, so it must be true:)
Elena Terenteva
SEMrush

SEMrush employee.

Nikola Roza
Hi Nikola! Thank you for the feedback!
Internal links are new backlinks :) You are so right - sometimes we are forgetting about crucial things just because there is not a lot of hype around them :)

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