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How SEMrush helps:
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How to Create SEO Friendly Content with SEMrush

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How to Create SEO Friendly Content with SEMrush

This post is in English
Eugenia Verbina updated
This post is in English
How to Create SEO Friendly Content with SEMrush

We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create SEO-friendly content that is compelling at the same time. We can help you do both!

To boost your inspiration and to help you optimize your content, SEMrush created the complete workflow for content marketers which includes:

  • Finding new content ideas.
  • Discovering what people search for related to your topic.
  • Finding headlines that resonate with your target audience the most.
  • Detecting the best performing competition for your topic to learn from.
  • Exploring an approximate word count and text difficulty for your topic based on your best rivals in Google.
  • Finding the right copywriter for your future content.

You can get all this information by simply typing a keyword into our content tools. One of our tools can even check how well you optimized your text right in your Google document or WordPress account. So keep reading to find out which tools can help you create SEO-friendly content. 

So, let’s see how to create SEO-friendly content using our Content Marketing Platform step-by-step:

SEMrush Content Platform

Empower Your Content Strategy with Data

Please specify a valid domain, e.g., www.example.com

1. Research Your Topic: Get Inspired to Write

In a perfect world, a writer is always highly motivated, and their thoughts magically form into an engrossing piece of content for readers. And, the content is perfectly optimized for Google bots at the same time.

In the real world, even the greatest of us struggle with writing and some face writer’s block. Don’t try to overcome it by just waiting until you feel inspired; get inspiration from what people talk about.

Whether you are dealing with writer's block or just looking for fresh ideas for your content, try Topic Research. It will give you subtopics with the highest search volume, questions people ask, and headlines that resonate with your audience’s needs based on a rough topic or a keyword you have in mind.

2. Find Your Angle: Narrow Down a Topic

You may have an idea of what you are going to write about, but what angle should your writing take? Starting with research is one of the best practices when learning how to write SEO friendly content. To begin researching your topic, all you have to do is to type a keyword or a phrase you want to examine more.

Topic Research setup

The topic research tool will show you cards with subtopics that may give you a different perspective on a topic you are focusing on.

Topic Research cards

Depending on your goal, you can prioritize subtopics by:

  • Volume to see the most searched results first.
  • Difficulty to find out which topics require less effort for promotion.
  • Topic efficiency to see topics based on both volume and difficulty.

You can also identify trending topics which are most popular over the last 60 days across the web.

Prioritize topics

See What People Ask

Knowing what people search for may lead you to an even better writing idea — answer questions and become the resource people need. Every subtopic card in Topic Research has the ‘Questions’ section, which is filtered by highly used "question" words.

See what people ask

Below you will see ‘Related searches’, which are adjacent topics that may broaden your research. If you click on any of them, it will bring you to a separate topic research area. Make sure you have added some questions to your favorite ideas (just click the plus sign) to get back to them later before you start new research.

See what people search

3. Find the Perfect Headline

The more the topic resonates with your audience, the bigger the chance they will want to read your content. Every subtopic card in Topic Research offers you article headlines related to your topic with the most backlinks.

Find the perfect headline

Hover over the megaphone icon next to a headline and the popup data will tell you how strongly the headline resonates with your audience based on the number of backlinks the article has. Save your favorites, so you don’t forget them.

Topic Research Bonus: If you are a visual person, try using the Mind Map — it has all the same information, but in a more creative way.

Topic Research mind map

4. Optimize Your Content Length & Language

Now that you have some ideas on what to write about and have a headline in mind, it is time to go to the next stage — content creation. However, there are often a few things the writer considers:

  • Figuring out the right content length.
  • Determining how difficult the language/vocabulary should be.
  • How to help people find the content in the endless list of Google links

We have developed the SEO Content Template to help you answer these questions. The content creation software is basically a custom list of clear SEO recommendations for your future content, but it gives you a lot more. 

You can set up your SEO website content template right from your ‘Favorite ideas’ section in Topic Research, or just go directly to the tool and type in a keyword or topic you have in mind.

Create SEO Content Template

Learn from Your Rivals

Forewarned is forearmed. When you know exactly what your competitors are writing, you can always cover a gap in the topic or develop a story from a different angle to make people want to read it.

The SEO Content Template’s data is based on your top 10 rivals in Google who target particular keywords you have set up in the tool. The first data you see is a list of your top 10 rivals in Google for each keyword.

SEO Content Template - your rivals

You can also see how your competitors use your target keywords in their web content. No need to open multiple browser tabs — you have all the information on a single page.

See how your rivals use your target keywords

Decide What Language to Use and What Length to Stick To

Experienced writers know what content length works best for their target audiences, and based on demographics, they understand how difficult the storytelling language should be to keep an audience reading. But what if you need some help in these areas?

SEO Content Template will give data you need — check the section of the tool called ‘Key recommendations’; it will provide you with semantically related keywords to enrich your text with, a readability score to stick to, text length, and possible sites to get backlinks from.

SEO Content Template key recommendations

Get More Actionable SEO Tips

We all know how important is it to get the best possible visibility in Google search results, but for those without a lot of SEO experience, some valid recommendations could help them learn how to create high-quality content and have a better optimization strategy. 

The SEO Content Template offers tips on the length of your page title and meta-description and suggests that you use your target keywords in your title, meta-description, H1, and in the text itself. 

SEO Content Template basic recommendations

5. Ensure Your Content is SEO-Friendly Before Going Live

To have optimized content that will work for you, there needs to be an SEO plan before the content is written. Research and choosing the right topics and keywords is where you start; then you need to start writing. You have two options, have someone create content or create it yourself—  we have tools for both.

Finding the Right Writer to Create Your Content

To help you with this struggle of searching for a professional writer, we created the SEMrush Content Marketplace; here, you can order optimized content written by fast, reliable, and experienced copywriters. To order an article, go to the SEMrush Content Marketplace and choose a type of content based on word count. 

SEMrush Content Marketplace - Orders page

Next, make a payment for your future content piece and fill in the brief data. After your brief is sent, you will receive a title for your future article. When the title is approved, a copywriter will begin creating an article and send it to you optimized.

Order Traffic-driving Content

using the SEMrush Content Marketplace

Please specify a valid domain, e.g., www.example.com

A Tool to Help You Optimized Content the Content You Create

One of our top content tips is to ensure that it is fully optimized before publishing. We have a tool that will check in real-time how SEO-friendly your text is while you are creating it, right in your Google document or WordPress account — the SEO Writing Assistant. With this tool, you can be confident that you are creating optimized content, and, when finished, that you are ready for publication.

SEO Writing Assistant is an add-on for Google Docs and WordPress which connects your SEO Content Template to your Google document or a WordPress account to analyze how well your text complies with the SEO recommendations we have provided you with previously.

SEO Writing Assistant Set Up and Use 

  • To set it up, download an add-on for Google Docs or a plugin for WordPress, or make a quick content check in the SEMrush interface.
  • If you are using Google Docs, click on ‘Add-ons’ on the top of the menu and select ‘SEO Writing Assistant’. The add-on will open up on the right side of your document.
  • After you tap on the blue ‘Free’ button, you will be sent to a new Google document. Next, click on ‘Add-ons’ on the top of the menu, and select ‘SEO Writing Assistant’. The add-on will open up on the right side of your document.

Run SEO Writing Assistant

Note: The writing assistant will add the SEO Content Template you most recently created in your account or prompt you to create a new one.

SEO Writing Assistant overview

6. Use Optimization Compliance Metrics

All the metrics are interactive, which means they are updating live based on the changes you make in your text.

SEO Writing Assistant overview

Exploring our compliance metrics is the perfect way to improve your writing and create optimized content. Here are some things it will help you with:

  • SEO metrics show how well your content is optimized for your target keywords, suggests additional keywords, detects linking issues, and alerts you about keyword stuffing. 

SEO metrics

  • Readability is the ease with which a reader can understand a written text. SEO Writing Assistant analyzes your copy’s complexity and identifies hard to read sentences, long words, and paragraphs in your copy. 

Readability score

  • Originality checker detects the total percentage of copied words in your text and identifies original sources of content from across the internet. 

Originality check

  • The tone of voice compliance feature makes sure that every content piece complies with your overall brand voice — casual, neutral, or formal — or let our algorithm identify it.

Tone of voice compliance

As in the SEO Content Template, all of the above metrics are based on your best-performing rivals in Google’s top ten, which saves you time browsing search engine results for your keywords.

In Conclusion

Learning how to write SEO friendly content is not easy, but we hope that our Content Marketing Platform will streamline your text creation and page optimization process. It was designed to help you with the ideation process as well as learning how to optimize website content for SEO.

Your next step will be to check your content performance after it is published to see what all your efforts resulted in, but that is another story.

Is your content SEO friendly?

Check it with SEMrush SEO Writing Assistant

Please specify a valid domain, e.g., www.example.com

Eugenia Verbina
SEMrush

SEMrush employee.

Content marketing specialist with 5 years of experience in content creation and management in English, Spanish and Russian. Digital marketing enthusiast and horror stories fan. Still undecided whether I love writing or reading more.
How SEMrush helps:
Content Marketing
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Comments

2000
Enthusiast

Occasionally takes part in conversations.

Best app that I don’t think you mentioned is "INK for ALL". Using a single, free tool vs several is like being let out of a cage because I have to write multiple posts a day to make a decent living.
Jonny Parkar
Newcomer

Either just recently joined or is too shy to say something.

Hi I was searching for the blogs for many times, now I have reached at the right place.
seoThor
Newcomer

Either just recently joined or is too shy to say something.

well, i have heard lot of Discussions about Quality & and Quantity, people asking Questions and Giving Answers, were their Own Answers Are doubtful in-front of their own Questions!!!
Right!!!
I dont Agree with that, You should be having articles about 3000-10K words, When users come to Your site/Blog, They Get few Naps while Scrolling to the bottom.

[ This is the part of ( BlackHat ) Same AS (((( Keyword Stuffing )))) ]

Your Articles should be Looking Beautiful, Point to Point, Short with Informative Articles..

Dnt know how many of you guys are Agreed, with this.
I Hope You Get what I was trying to deliver, Hope You Received THAT !!!

And Hit Likes If You Guys Agree, if not then comment, Why and Where im wrong, so Also others can get Clear Information, About SEO and new Ideas You Have...
With Regards
M.R.Shah
Adrian Lawrence
Helper

An experienced member who is always happy to help.

I would also add that it seems that quantity is also important, by that I don't mean quantity in place of quality but long articles and posts greater than 2,000 words and ideally between 3,000 and 4,000 words as this seems to perform very well. As google now makes use of user metrics for higher traffic phrases content only performs if it reaches at least a lower threshold of metrics.
RSoft Technologies
Enthusiast

Occasionally takes part in conversations.

i am a seo analyst this article really helpful for me. this seo friendly content creating method is really useful and awesome. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.
Eugenia Verbina
SEMrush

SEMrush employee.

RSoft Technologies
Thanks for reading and for your feedback!
Enthusiast

Occasionally takes part in conversations.

i trying this tool its Awesome... best tool for content writing... I love this tool...
Muhammad Jafakash Nawaz
Enthusiast

Occasionally takes part in conversations.

How can we create the content of the same service for local business different area wise?
Eugenia Verbina
SEMrush

SEMrush employee.

Muhammad Jafakash Nawaz
Hey Muhammad, you can select a location (up to a city level) in Topic Research to find topics popular in a certain location, and SEO Content Template and SEO Writing Assistant to optimize your content based on this location. You can also track mentions in different locations using Brand Monitoring tool for your further content strategy development.
M Aamir Mursleen
Pro

Asks great questions and provides brilliant answers.

Thank you so much, Eugenia. The best part was to use SEO Writing Assistant effectively.
Eugenia Verbina
SEMrush

SEMrush employee.

M Aamir Mursleen
Thank you for reading!
Enthusiast

Occasionally takes part in conversations.

Good post, thank you
Jyoti Thapa
Expert

Provides valuable insights and adds depth to the conversation.

Yes SEMRush is indeed the best in SEO and SEM and have helped me a lot discovering bad links and optimization techniques.
Hamza Ali
Pro

Asks great questions and provides brilliant answers.

The more I learn about how we can leverage SEMRush the more amazing it seems. Thanks for sharing this guide!
Lukasz Zelezny
Pro

Asks great questions and provides brilliant answers.

Hamza Ali
These days lots of companies relay on SEMRush as a core tool. SEMRush is one of very few examples of perfect combination of many tools that works well. I can see some companies in the past were trying to go this path... its not that easy.
Enthusiast

Occasionally takes part in conversations.

It’s really a nice and helpful piece of info. I’m happy that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.
Eugenia Verbina
SEMrush

SEMrush employee.

Alvina
Hi Alvina, thanks for sharing your feedback :)
Som Dadhich
Enthusiast

Occasionally takes part in conversations.

Great to know about the SEMRUSH google docs which help us to make content as a unique with best quality of content, i will follow same way. Thanks for this wonderful blog..
Sofie Callebaut
Enthusiast

Occasionally takes part in conversations.

Very nice tool! Gives lots of insights, great recommendations.
Eugenia Verbina
SEMrush

SEMrush employee.

Sofie Callebaut
Hi Sofie, thank you for reading!
francis Fokwa
Helper

An experienced member who is always happy to help.

That it's very good post Olga. I'm so happy to read you again. Thanks
Enthusiast

Occasionally takes part in conversations.

Hi,
What a fantastic post! This is so chock full of useful information. I can’t wait to dig deep and start utilizing the resources you have given me.
Newcomer

Either just recently joined or is too shy to say something.

Does SEO Writing Assistant come in other languages? ( Esp. Norwegian)
Newcomer

Either just recently joined or is too shy to say something.

Finan E.
Not as far as I know.
Eugenia Verbina
SEMrush

SEMrush employee.

Finan E.
Hi Finan, sorry for late reply. SEO Writing Assistant currently works best with English, but limited support is available for Norwegian. You can find more info on languages supported in this article: https://www.semrushchina.cn/kb/816-seo-writing-assistant-languages
Newcomer

Either just recently joined or is too shy to say something.

If we wanna use these same suggestions and metrics etc. with our own editor (lets say ckeditor), how can we achive this? Is your API gives all these results to us?
Eugenia Verbina
SEMrush

SEMrush employee.

Umut B
Hi Umut, I am sorry for late reply. As for now, our API doesn't allow to pull data from the SEO Writing Assistant, however you can share your feedback and feature ideas by sending us an email at swa-feedback@semrush.com
Larry Neilson
Enthusiast

Occasionally takes part in conversations.

This is very helpful and filled with lots of goodies for creating a great original content piece for any niche. Thanks!
Peter Mead
Master

A veteran community member.

Thanks for this nice post Olga. For me a highlight here is the SEO Writing Assistant

Checking the text for plagiarism to make sure the content is original... Very helpful to check content for originality for work submitted by copywriters.
Tammy Ane
Enthusiast

Occasionally takes part in conversations.

Awesome article. Really I don't before it watch. it is very helpful to me . thank you
Olga Smirnova
SEMrush

SEMrush employee.

Tammy Ane
Thank you, Tammy :)
Eve Jones
Enthusiast

Occasionally takes part in conversations.

SEMrush has always been a great source of details and so is this blog. The tips are pretty good.
Olga Smirnova
SEMrush

SEMrush employee.

Eve Jones
Hey, Eve! Happy you find our blog and articles helpful :)
Lisa LaMagna
Enthusiast

Occasionally takes part in conversations.

Google docs add on is nice. Now, if I could nudge writers to stop using Word (and I notice the SEO Content Template is in Word while the Writing Assistant is for Google Docs).
Olga Smirnova
SEMrush

SEMrush employee.

Lisa LaMagna
Hi Lisa! Thanks for your comment. We provide two options in SCT - you can export a template in Word doc, or send it straight to Google Doc and install SEO Writing Assistant. For this, you just need to click "set writing task" button in SCT.
Ricci M.
Pro

Asks great questions and provides brilliant answers.

I'm just exploring some of these new features and this is a really useful post to help me understand them all. Thank you Olga!
Olga Smirnova
SEMrush

SEMrush employee.

Ricci M.
You are very welcome! Let me know if you have any questions!
Ricci M.
Pro

Asks great questions and provides brilliant answers.

Olga Smirnova
Thanks, I will if I need to :-)
Marco Diversi
Helper

An experienced member who is always happy to help.

Every time I think that I know all the features of SEMrush I am wrong!
Olga Smirnova
SEMrush

SEMrush employee.

Marco Diversi
Hi, Marco! You are right, we have a lot to offer :) Hope this article was helpful!
SEO SERVICE
Enthusiast

Occasionally takes part in conversations.

Awesome post . I get some good information from your content. I have followed your guide about “Jacking” method and it’s been working out well. Need to tryout the other methods mentioned in this post. I have read/heard about them before elsewhere but never put together like this on how to do it step-by-step.
Olga Smirnova
SEMrush

SEMrush employee.

SEO SERVICE
Thank you for a nice comment! Happy that you find our content helpful!
Simon Cox
Pro

Asks great questions and provides brilliant answers.

Oooh I had no idea about the Google Docs add on - brilliant!
Olga Smirnova
SEMrush

SEMrush employee.

Simon Cox
Thanks! Check it out and let us know how do you find it! :)
Simon Cox
Pro

Asks great questions and provides brilliant answers.

Olga Smirnova
I had a bit of difficulty running it but your support team have been really helpful trying to sort it out. :)

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