If you are a digital marketer, making sure that you are keeping up to date with the latest trends and marketing tactics is a total must. One thing that became clear in last week’s #SEMrushchat was that attending digital marketing conferences is an excellent way of doing just that.
However, no two conferences are the same, and some may be more helpful than others. So, which should you attend? And what should you do when you go? (Twiddling your thumbs is a no-no, folks.) We have covered five key questions you may have about marketing conferences in this week’s chat, and we were lucky to have three very special guests to answer them, as well as our insightful community.
Our guests were @Pubcon, provider of one of the leading SEO, social media, digital marketing & PPC conferences in the USA, @brightonseo, one of the largest search marketing conference providers worldwide, and @SMExaminer, the host of one of the biggest social media marketing conferences in the world.
Check out the advice below given by our guests and the community in the summary below. Have some tips to share of your own? Please let us know in the comments; your insights will be helpful to our readers.
We have two more conferences this year - Miami, March 24-26th, and Las Vegas, Oct. 12-15.
Then look at speakers - which speakers are must-sees for you?
Compare times & plan a strategy for seeing as much as you can (but sometimes it doesn't work out, & that is okay).
What is the most important question you need answered? Review all the speakers, create a list of who can answer it, and ask as many as you can!
?Write out goals & map out how you'll do it
?Plan your session schedule (but leave room for change)
?Engage w/social media PRE-event
?Set up coffees/dinners in advance for when you’re there
?Highlight a few realistic executables from each day
? Follow the speakers on Twitter.
? Engage with the relevant ones.
? Engage in any communities associated with or relevant to the event.
? Meet as many attendees as possible.
? Book a hotel close to the event.
Conferences can be so overwhelming in good and bad ways, I have to "turn on" my social side to function & at the end of the day, I can be burned out.
if you can't function, you're diminishing your experience.
? Set goals
? Set agenda and schedule
? See who is attending and reach out - Set a time and reason for meetings
? Twitter Chats are a great way to break the ice & to meet peeps beforehand
? Follow the conference hashtag
We always encourage chatting w/the person sitting next to you. You are in a place w/like-minded people, so it is easy to make friends. The more people you get to know, the better.
If you are an introvert, as many search geeks are, force yourself to talk to people & speakers (most are, just like you). You can always take time to chill a bit later, but those connections are critical. This is your opportunity to network - take it!
Also don't worry if you don't want to chat to people. You can follow things via Twitter and connect with people that way if you'd prefer. Some people find the stereotypical way of networking draining and intimidating so do what you feel comfortable with.
Collect business cards! You're never going to remember everyone's name so this is a great way of getting details when your boss asks you 'who did you speak to?' on Monday morning!