Columnists

Almost 2 decades of experience: I started promoting my first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).
Today I am a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast (the most fun you'll ever have learning about digital from the experts)

My column will outline how we in the world of SEO can successfully segue into AEO – Answer Engine Optimization. I will develop the details of the three major concepts your AEO strategy should center on: relevance, communication and credibility. Within these concepts, luckily for us, most (white hat) SEO tactics we use today will remain. #SEOisAEO

After more than a decade working in the field, I am currently the SEO manager for Over The Top Marketing. Although I have focused on local SEO for nationwide multi-location franchises since 2015, my resume includes combating and reporting fake online reviews, which includes several local and national news appearances. My comments can be found regularly in the GMB forum and I'm in the process of becoming a Top Contributor. You can find me on Twitter talking SEO and music; say hi sometime.

Ross is the Managing Director at Type A Media, an independent search agency that work with FTSE250 companies and mid-sized brands to help them find the optimal way to talk to more people online.
When not obsessing over his clients rankings, he hosts the Canonical Chronicle, a weekly web show watched by 100k people every month.
If you want to ask him a direct question you can find him @rtavs on Twitter.