Social Media

Social media articles to help you gain more visibility on social channels, raise brand awareness and improve your social strategy. Expert content covering actionable tips, effective strategies and best tools for Twitter, Facebook, Linkedin, Instagram, Quora, TikTok and Reddit.

Social Media

12 min read

The 14 Best Social Media Tools in 2021 (Some Are Even Free!)The best social media management tools help you manage every aspect of your social media marketing strategy. In this guide, we’ll cover some of our favourite tools for social media marketing, their costs, and important features.

Michelle OfiweApr 26, 2021

Social Media

19 min read

How To Use Free Semrush Social Media Tool for Every PlatformThis article will help you explore the benefits of our social media posting and analytics platform, which supports Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.

Maria RaybouldApr 12, 2021

Social Media

5 min read

How To Create a Social Media Calendar in 5 Easy Steps (with Template)Social media calendars are a great way to organize, schedule, and plan your social media content. We’ll share tips (and a template!) to help you create your own.

Michelle OfiweMar 25, 2021

Social Media

5 min read

Top YouTube Searches in 2021Learn how to find the top trending YouTube searches, including a list of current trending channels and videos, and why they’re important for marketing.

Connor LaheyJan 27, 2021

New Podcast

Aug 12, 2020

24 min

Marketing Scoop Season FinaleMarketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the...

Social Media

11 min read

How To Craft a Social Media Content Strategy (from Start to Finish)

Think of your social media content strategy as your blueprint for success for your business across the social platforms that you choose to build up and engage with an audience on. In this guide, we walk you through a simple 7 step process to craft a strategy that sets you up for success across your social platforms.

James BrockbankSep 23, 2020

Social Media

10 min read

15 Social Media Content Types (with examples for ideas and inspiration)

Social media can be a powerful tool for both building and engaging with an audience. In fact, the reality is that those brands who are smashing it right now are using the right social media content to engage the right audience. But what content should you be creating? We explore 15 different social content types in this guide to help you grow your platform‘s effectiveness.

Connor LaheySep 14, 2020

Social Media

22 min read

Social Media SEO: 7 Ways Social Media Can Improve Your SEO Results

Want to learn how to use social media to improve SEO? This article outlines the seven marketing best practices on how to use social media for SEO. You can start using these social media SEO strategies to improve your Google search rankings.

Moss ClementJul 24, 2020

Social Media

22 min read

How To Create a LinkedIn Company Page and Promote Your Business

LinkedIn company pages were created with the intention of providing your business with a point of direct contact with your target audience, as well as the chance to make new connections, employees, and ultimately, new customers in most company’s cases. Find out how to create your own business page, promote your business, and engage with your audience.

Maria KalyadinaFeb 25, 2020

Social Media

1 min read

Semrush Social Media Events Calendar 2020

As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns.

Tuiana BanzNov 13, 2019

Social Media

11 min read

How To Use Quora For Content Marketing and Keyword Research

Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint — it is not Facebook or Twitter) Well, look no further because Quora is here! It is an effective and mostly overlooked content marketing tool that, when done right, generates long-lasting results.

Ata KhanOct 31, 2019