Social Media
Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.
Think of your social media content strategy as your blueprint for success for your business across the social platforms that you choose to build up and engage with an audience on. In this guide, we walk you through a simple 7 step process to craft a strategy that sets you up for success across your social platforms.
All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
LinkedIn company pages were created with the intention of providing your business with a point of direct contact with your target audience, as well as the chance to make new connections, employees, and ultimately, new customers in most company’s cases. Find out how to create your own business page, promote your business, and engage with your audience.
You can plan well and use your time efficiently, and still not get the results you need or want. Experimentation is often necessary to find strategies that will work and meet your goals. So we asked our community and guest Mike Allton during SEMrushchat about testing, factors to consider, bad results, steps for running an experiment, and data to consider for ideation.