SEO
Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.
SERP features are the focal point of many SEOs. Let’s look at how the SEMrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors.
Content marketing and SEO go hand-in-hand. Or do they? In this post, I‘ll go over how to combine SEO and content marketing effectively to achieve results. From using SEO to set the stage for your future content marketing strategy, you‘ll find useful tips throughout.
In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you need to be using if you want to rank on Google and drive growth for your site.
Find out how SEMrush Authority Score may help you to get better at your link building efforts when looking for quality domains, and improving your own website‘s authority.
This article explains why 100 PageSpeed score is not enough, and lists several interesting optimizations techniques that might help you stay ahead of your competition in terms of website performance.
We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more. Learn from those who have got it right and see how they have leveraged content for huge success.
One of the questions that is often asked of marketers is whether budgets should be allocated towards SEO or to PPC, and on this guide, we‘ll explore the two different channels and look at the pros and cons of each to help you reach a decision on which is right, or whether you should be investing in both.
Often (wrongly) used interchangeably, SEO and SEM are two different marketing channels that businesses can use to reach their target audiences on search engines such as Google and Bing. But what‘s the difference between these, what are the similarities and how should you combine these two channels as part of your marketing strategy?
In this guide, we‘ll teach you the SEO basics and help you to optimize your site as a beginner, looking at the actions you need to take across keyword research, technical SEO, on-page SEO and link building to take your site to the next level and kickstart organic growth that will see you outrank your competitors.