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SEO

Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

This guide will help you create content that will be useful for both people and search engines. You will learn SEO copywriting strategies and best practices. Our 19 tips will show you how to create relevant content that ranks high in search engines, reaches customers, and helps with conversions.
There are many reasons why you might be looking to find out how much your website is worth, and it can be difficult to know where to begin placing a value on it if it‘s the first time you‘re doing so. This guide will help you to understand the process to take to value a site you‘re looking to sell, or one that you‘re considering purchasing.
In our recent study, we used our Backlink Audit tool to collect data for over 830 backlink profiles of SEMrush and industry forums users whose websites had been hit by penalties during the past 2 years. See what we found and how you can avoid being penalized in the future.
In this guide, we’ll delve deep into the basics of search operators and search commands, helping you understand how to wield these powerful tools effectively and move on to advanced commands and operators, to help you use Google to its full potential in one handy cheat sheet that we think you‘ll keep coming back to time and time again!
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This article shows you how to create the comprehensive content Google is looking for and the main tactics tools you can use to create content that ranks. This process helped an ecommerce retailer grow organic traffic +202% Y/Y.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs. Also, see common reasons why duplicate content exists and how to deal with it.
With a bit of Python, some handpicked keywords from SEMrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
This post dives deep into 301 redirects, sharing insights into what they are, how they should be used as part of your SEO strategy, and how to implement them with .htaccess, Nginx, Windows Servers, WordPress, Magento, Shopify and more. Think of this as your go-to reference point when you are unsure as to how to use or implement 301s.
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
Pagination is a crucial concept to understand when it comes to improving your site‘s structure and internal linking. Learn how pagination works on ecommerce sites, why you should focus on it, and how to improve your site structure and crawlability by implementing SEO-friendly pagination.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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