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SEO

Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

SEO
In this article, Karina shares an interesting approach of using existing content to earn top rankings on Google within a week for a competitive service. This is a step by step winning process that can be applied to any industry.
PPC
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
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SEO
Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.
SEO
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
SEO
Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

SEO
Early in November Google announced that they’ve added a beta version of the ‘Speed Report’ to Search Console. This guide will go into detail on how you can use this new feature to improve your site speed and provide real, measurable results on your website.
SEO
There are loads of tools out there to help you track site performance. Google Search Console is one of the best. It can help site owners and webmasters on a variety of levels from monitoring changes in overall site visitors over time to pinpointing a specific issue that’s caused a decrease in traffic to a post. Find out how to use it in this article.
SEO
Today I‘m going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I also pull Google‘s leg a little bit, and I have a bit of fun playing with Google‘s algorithm, and you will learn some ways to get snippets through Q&A.
SEO
Today we will be going over the difference between strategy and tactics. As SEO consultants, most of us fit into the bucket of tacticians. The thing is, once you get all your tactics lined up that you want to implement, where do you start? What is most important from an SEO point of view, and what is most important from a business point of view?
SEO
Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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