Research
At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.
![预览：[Research] Outsourcing Content Writing: Biggest Challenges and Main Benefits](https://static.semrushchina.cn/cdn-cgi/image/width%3D120/blog/uploads/media/f6/85/f6853cbc5aaf2bbda1e5ce171429f9ff/Research-Benefits-and-Challenges-of-Content-Writing-Outsourcing-header.png)
Many brands like the idea of being able to outsource content writing, but some struggle to implement outsourcing for a number of reasons. We surveyed 485 respondents to find out why they choose to (or not to) outsource content writing, the main challenges they‘re facing, and the benefits they get from it. Check out our findings and get actionable advice on how to execute your outsourcing strategy!
![预览：How to Maximize ‘People Also Ask’ SEO Opportunities [Study]](https://static.semrushchina.cn/cdn-cgi/image/width%3D120/blog/uploads/media/57/6b/576bec3c75f501b93a30bf9c6d32b12b/Identifying-peple-also-ask-seo-opportunities%20%281%29.png)
SEMrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.
![预览：Leveraging Voice Search for Local Businesses [Study]](https://static.semrushchina.cn/cdn-cgi/image/width%3D120/blog/uploads/media/a0/25/a0252b26e11e19b51423e60fe34c47c5/Voice-Search-for-Local-Businesses_BLOG%20header.png)
SEMrush has compared voice search results between all digital assistants - 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.
Read this post to uncover market-driven tactics that help businesses drive more traffic and earn more visitors.
![预览：[Infographic] Top Content Marketing Trends in 2019 - SEMrush Study](https://static.semrushchina.cn/cdn-cgi/image/width%3D120/blog/uploads/media/a2/db/a2db31b1eab9ed673beab31e71bfd437/blog-header-state-of-content-marketing.png)
Which website issues do you really need to focus on first? We‘ve collected anonymous data on 100,000 websites and 450 million pages using the SEMrush Site Audit tool to determine the most common on-site technical and SEO mistakes and issues.
To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.
Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.
With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.
Learn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential? Research of 133 companies and top-performing marketing strategies.