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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Find out how to attract traffic that converts in 2020. Discover how to optimize your paid traffic strategy with AI technology via the Traffic Jet tool, and build a plan that helps you turn more visitors into customers.
The Coronavirus pandemic has had a huge impact on businesses around the world, and whenever there is economic uncertainty, one of the first things to get axed is marketing budgets and campaigns. Discover hidden opportunities that are currently available due to the Coronavirus.
Want to improve your YouTube Ad campaigns? Check out the three targeting options I chose to reach my target audiences on YouTube. Updating your video marketing targets will allow you to hone in on the audience you’ve always wanted.
Learn how to use the Google Keyword Planner for SEO and PPC Campaigns. We have a step-by-step guide on how to use it, planner hacks you need to know, the pros and cons of the planner and breakdown of the limitations you should know.
In this special 2nd episode of Weekly Wisdom, our contributors will share with you the best tips on what NOT to do in 2020.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

In this special episode of Weekly Wisdom, our contributors will share with you the best tips on what to do in 2020.
This extensive guide will help you to set up Nielsen Attribution (previously known as Visual IQ) and make sure it provides accurate data.
When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To help with this, we’re going to take you step by step through the process of finding the data you can use to advance your campaigns on both marketing platforms along with sharing some advice from top experts in the field.
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
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