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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
PPC
This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.
PPC
What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
PPC
We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.
PPC
We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.
PPC
SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.
PPC
Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed.
PPC
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
PPC
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.

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