10 min read
Our paid advertising content will help you to plan, manage and evaluate your PPC campaigns for better results. Articles covering keyword research for paid campaigns, how to set-up campaigns, PPC automation and ultimately, how you can get the most return on your advertising spend.
Semrush Q&A: Your Webinar Paid Ad QuestionsWe are back with Semrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted and asked for their insights; you will see each of them below.
Melissa FachSep 26, 2019
SEO and PPC: 4 Data-Driven Tricks To Find the Optimal Mix of Organic and Paid StrategiesTaking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with Semrush so that you can choose the best strategy for you.
Julia OlennikovaSep 28, 2018
3 min read
Semrush Study: Most Expensive States to Advertise in (+ Breakdown by 17 Industries)Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
Julia OlennikovaSep 04, 2018
How Nestlé USA Uses Emerging Technologies to Future-Proof...Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging...
14 min read
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
Maria KalyadinaDec 11, 2017
7 min read
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.
Erik HubermanDec 11, 2017
2 min read
Are you getting what you pay for from your Facebook campaigns? Click here to find out how to check.
Gary NissimSep 30, 2016
12 min read
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest SEMrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza PerstnevaAug 02, 2016
4 min read
Companies with a sales and marketing team share data to improve their revenue generating process. This is no surprise. But sharing data is harder said than done when it comes to using paid search for lead generation. How do we know? Not too long ago, Forrester released a report that showed less than 1% of leads convert into customers for the average company. That’s right, 99% of leads are worthless.
Aaron BirdMar 12, 2015
5 min read
One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services. Either way, I love audits.
Susan WenogradMar 05, 2015