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Opinion will never be far away from SEO and we've sought those of some of the most respected names in the industry. With in-depth case studies and facts to boots, you'll find valuable insight across a range of fields in search engine marketing.

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
Deepfakes use deep learning technology to create fake videos of real individuals. It is a phenomenon that threatens to destroy the line between fact and fiction. Find out what you need to know, and how they could affect your business.
John Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO.
Should we or shouldn’t we update our Meta Descriptions? This seems to be the question on the minds of the whole SEO industry right now. Every good SEO has good intentions for their clients. And we only want to make changes when we know that there’s going to be a measurable impact. Although there is one Google update that many are still unsure of the best way forward.
A lot of people starting up a blog or online marketing page wonder whether or not cursing is okay. One commonly asked question seems to be, “If I curse online or post controversial content, will I lose rankings?” There isn‘t an easy yes or no answer to that question since it depends on so many factors, so today we are going to look at the top considerations you need to consider.
The world of AI is permeating every aspect of our life, but how is it affecting content marketing? Many changes are coming and these changes will mean content marketers will need to adjust - they may not be writing much at all. Take a look at what trends are on the rise and learn how you can stay ahead of the game.
Nofollow links are detested by SEOs as much as an IRS employee is at tax time.It is simply unfair. But there is hope for the resurgence of the nofollow link. Read on and see what we discovered in our study about nofollow, anchor text, and rankings, and I promise you will look at nofollow links in a totally different light.
Machine learning is the talk of town and it will impact us all. So, learn what it is, how to keep up, and what areas you need to improve to have a shot at staying in front of your current and potential customers.
There are dozens of black hat techniques that are still in use today. This article is not meant to be an all-inclusive list of those techniques; instead, it is meant to discuss the techniques that are most likely to be used by an agency and to help you, the customer, determine whether your agency is using them.
Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.
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