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Marketing

Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn from. See all of your options, and start learning today!
In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.
Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.
This YouTube SEO Guide will provide you with optimization tips and strategies for videos, and show you how to create a YouTube channel, how to optimize it, and how to promote it successfully. Experts weigh in and share their experience and knowledge as well.
This article breaks down everything you need to know about sales funnels. See why they are important, the different stages you can target and get a 9 step guide on how to optimize your sales funnel with strategies that work.

Best Marketing Articles & Insights

Explore our marketing articles further with insight from industry experts across a range of subjects.

This guide has recommendations from experts on navigating marketing and SEO during the COVID-19 pandemic. They and our SEMrushchat community offered recommendations on adapting your business, retaining and winning customers, and team building remotely. Also, learn which practices to avoid.
Find out how to manage your customer acquisition strategy more efficiently to help your business grow. We‘ll cover paid and organic tactics, as well as how to determine the ROI of your overarching user acquisition strategy.
When used right, web push notifications can present an enormous opportunity for marketers to connect with their target audience. Find out how to use them, how often to use them, what to avoid, what tools to use, and how to track your success.
This quick guide on how to get started with webinars and online events offers tips and strategies from experts. Learn how to plan, set up, promote, increase engagement, track success, choose speakers, and more.
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
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