Marketing
Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.
Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.
Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.
You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.
A survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...
Check out our list of the best marketing podcasts for 2021 with insights on business, marketing, SEO, content, social media, and much more. These podcasts were recommended by our community as actionable, entertaining, and helpful for marketing strategies. See the podcasts you can‘t miss!
This article includes a hand-picked list of resources that offer some of the best online courses out there in digital marketing, tech, and design. There are free and paid options, online digital marketing college programs, and MOOC platforms to learn from. See all of your options, and start learning today!
People love podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week‘s #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use them to make a profit, what listeners are looking for in a podcast, and what people can learn from successful podcasts.