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Marketing

Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.
This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the study results and actionable tips to successfully overcome the challenges.
Learn about all the ins and outs of competitive benchmarking to stay on top of the competition and compare your marketing, product, and business performance against the market.
Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App and our community via #SEMrushchat.
Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.

Best Marketing Articles & Insights

Explore our marketing articles further with insight from industry experts across a range of subjects.

Read this post to uncover market-driven tactics that help businesses drive more traffic and earn more visitors.
Coming up with content ideas isn‘t easy, and traditional approaches to brainstorming aren‘t for everyone. And that‘s why we‘ve compiled a guide to 9 brainstorming techniques that can help you to create content that sticks, help you to feel inspired and give you ideas to try when you find yourself feeling a lack of creativity.
Read this buyer persona creation guide to take a step towards making better business, product and marketing decisions and investments.
In this tutorial, we will use crawling and scraping to create an influencer database using Python. You can get an interactive version of the tutorial to follow along, modify the code, or later use it as a template.
People love podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week‘s #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use them to make a profit, what listeners are looking for in a podcast, and what people can learn from successful podcasts.
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