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The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.
Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few interesting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact. Google Ads got a couple of neat new features, and more experiments in local search results have been spotted by users.
This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019. We have tried to review every notable update from these events, including the new AR feature in Google Search and Images, new capabilities in Lens (Google‘s image recognition technology), new tools for App promotion, new ad units, and much more.
Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools. And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries.
Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. Learn about all of these updates and more!
Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices.
There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019.