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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.
Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.
On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine. Our community offered excellent advice and strategies any agency, consultant, or business can use.
Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas. Topics covered include how to find your people on Reddit, how to spot potential content ideas, looking for patterns and trends, testing content ideas and asking for feedback, finding and building rapport and more!
Last week, the #SEMrushchat topic was “How to Write Explosive Content“. Our community contributed outstanding tactical strategies and insights that only come from a lot of experience. If you want to improve your content marketing strategies, read through these tips.
Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.
Want to see examples of successfully implemented tone of voice illustrated by brands’ 404 pages? Dive in to learn how to find and implement a tone of voice for your brand in five steps. You will also discover why it is crucial for any business to have a consistent tone of voice and who has the expertise to define it.
This week, Ross Tavendale is discussing content ideation, and ways to find ideas that will work for your target audience. Watch this week‘s video to find out how identity, social information, and utility play a huge part in creating content that will reach your audiences and results in sales.
Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2019, step by step.
To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.

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