11 min read
Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
12 min read
3 Types of Content Strategy You Can Build with Semrush in Less than 60 MinutesContent is a potent tool for business, and content strategy helps you create good content. In this guide, we’ll get you started on creating a content strategy in less than an hour.
Michelle OfiweApr 22, 2021
Optimizing Your Content Funnel in 2021: The Top 3 ChallengesHow can you attract the right audience and generate leads with content in 2021? Explore strategies for post-pandemic content marketing funnel optimization.
Darina AndronovaApr 05, 2021
How To Write a Blog Post (Even If It's The First Time)Blog posts are a useful tool for building an audience and improving your website’s SEO. In this guide, we’ll explore how to research, write, and optimize your own blog posts.
Michelle OfiweMar 29, 2021
Marketing Scoop Season FinaleMarketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the...
Content creators are an integral part of any digital marketing team. In this guide, we’ll share some first steps to becoming a content creator.
Michelle OfiweMar 25, 2021
In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.
Sion PhillpottMar 11, 2021
11 min read
Not all B2B texts are created equal. In this post, we’re going to look at the differences between B2C and B2B writing and share some tactics for creating B2B content that will differentiate you from your competition.
Darina AndronovaFeb 05, 2021
30 min read
You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.
Irina ZelenevaJan 19, 2021
13 min read
These Content Marketing stats will help you polish the creation process. Insights from this survey report, feature insights and answers from 1500+ marketers that can quickly point you in the right direction for content creation.
Alina PetrovaJan 14, 2021