Brand Management

16 min read

Influencer Marketing: What Is It and How To Build a Solid StrategyInfluencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top tips for building a solid influencer strategy and showcase why it should be a channel that brands continue to invest into over the course of the coming year.

Erika VaragouliJul 13, 2020

Brand Management

26 min read

8 Rules of Effective Online Reputation ManagementThis extensive guide on Online Reputation Management is for businesses of any size and any industry. It will help digital marketing professionals discover effective ways to manage their brand’s online reputation in the SERPs, on review platforms, on social media, and more.

Maria KalyadinaMay 14, 2020

Brand Management

13 min read

How To Create Your Own Webinar or Online EventThis quick guide on how to get started with webinars and online events offers tips and strategies from experts. Learn how to plan, set up, promote, increase engagement, track success, choose speakers, and more.

Maria KalyadinaMar 31, 2020

Brand Management

9 min read

How To Build Your Personal Brand Through Email Marketing: A 2020 Guide for MarketersWe all have a personal brand — we just have to decide how big we want that personal brand to be and how to create it. Find out how to create a personal brand with this 5-step guide to personal branding through email/

Christeen PaulMar 19, 2020

Brand Management

5 min read

Need More Brand Authority? 2 Simple Strategies You Need

This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.

Amanda MilliganMar 05, 2020

Brand Management

6 min read

How To Build an Online Reputation To Win New Clients

Our social team had a great conversation in last week‘s Semrushchat, with guest Kevin Gibbons and our community. They discussed strategies for building an online reputation that will help businesses win new clients. Topics discussed included common ORM issues, platforms to use, strategies for building a new reputations, ways to incentivize customers, and techniques for demonstrating expertise.

Melissa FachSep 02, 2019

Brand Management

10 min read

How To Leverage Your Local User Data for PR

Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.

Igal StolpnerMay 30, 2019

Brand Management

9 min read

Practical Techniques To Improve Both Brand and Brand Review SERPs

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who searches for your brand name. Wrong.

Jason BarnardOct 30, 2018

Brand Management

22 min read

Harnessing Your Online Reputation To Win New Customers #Semrushchat with Julie Gallaher

The most successful and popular companies today have one thing in common: their customers love them! Ratings and reviews have become the building blocks of brand reputation across industries today. In this Semrushchat, Julie Gallaher and chat participants offered tips on how businesses can go about getting more of them, and how to respond effectively to customers’ opinions online.

Maria KalyadinaJul 23, 2018

Brand Management

7 min read

7 of the Best Customer Engagement Strategies To Foster Your Brand’s Growth

Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!

Shane BarkerJun 22, 2018

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