Brand Management
Brand management is an integral part of any businesses online presence. Here you'll find all the best tips and action plans for improving your brand management strategy, including the best tools to use, guides on brand monitoring, crisis management tactics and much more.
We’ve gathered 6 reasons to monitor mentions and prepared actionable tips that will help you to manage your reputation based on what people are saying online. Bonus: awesome infographics inside.
Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content.
The power of influencers continues to grow stronger, and with this comes an outpouring of brands attempting to create relationships and work with these influencers. But how can you stand out from all the other brands in your target influencer‘s inbox? The answer comes when you stop trying to pitch them, and start involving them.
During our weekly SEMrush Chat, we decided to take a look at some common concerns and challenges that small business owners face. David Mihm, founder of Tidings, was our special guest. He and our other chat guests discussed some major issues that small businesses have to deal with and set out ways to conquer them:
The article provides a detailed, how-to guide on how to find a professional mobile app development company and offers tips on choosing the company that will meet your needs and goals.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Did you just launch a new business, blog, or need to come up with a website name for a new brand or landing page? Figuring out a domain name can be difficult and it‘s one of the most important decisions if you aren‘t planning on building a Google-like brand where you build the brand equity of the name. More about that as one of the five ways to generate a domain name idea towards the end of this post.
Your brand strategy requires a brand management that works like a Swiss watch! Nowadays information spreads at the speed of light. With the widespread use of the Internet, it doesn’t matter how big your brand is — any company can capture the attention of thousands and even millions people.
An online startup is nothing without a passionate community built up around it. This kind of community gains momentum as it grows, propelling your brand forward, but getting it started can be one of the most challenging aspects of business.