SEO & Marketing 101
There are many fundamentals of SEO and Marketing, with us all continually learning and adapting. Below you'll find top SEO tips on keyword research, on-page and technical SEO, link-building, content marketing, competitor intelligence and more, all designed to make you a search marketing expert.
This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.
This guide contains everything anchor text and the different kinds of anchor text you need to know about in 2020. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.
Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders. This definitive guide will give you all the information you need to become a Tag Manager expert.
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This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.
Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It‘s one of the most popular free tools available.The volume of data Google Analytics provides makes it an essential component of any website manager‘s or marketeers online toolbox
This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.